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On November 14, the Martha Stewart Luxury Wedding Expo kicks off online with a live two-day event where brides will be able to browse the digital booths of leading bridal vendors and interact directly with vendor representatives, Martha Stewart Weddings editors and bridal experts. Brides will be inspired as they learn planning tips, creative cost-cutting ideas, fashion advice and more. The expo, which is taking registrations at http://www.luxuryweddingexpo.com/, is open from November 14 until February 28, 2010, allowing brides anywhere to access inspiring ideas, resources and information when they need it as they plan for their big day.
Amy Wilkins, SVP Publisher, Martha Stewart Weddings stated: "Our digital expo, which features 29 advertisers in bridal fashion, fine jewelry, registry, travel and more, is the first of its kind. It also reflects the trail-blazing spirit that distinguishes our brand, which appeals to the bride who places a high premium on quality and who is always looking for fresh ideas that allow her to put her unique stamp on every aspect of her special day."
Commenting on the special Weddings travel issue, Ms. Wilkins added: "Destination weddings are a growing trend. Those who envision a distant setting for their nuptials will find the perfect guide in our special issue, which is the bride's passport to the destination wedding and honeymoon of her dreams."
The first ever Martha Stewart's Destination Weddings & Dream Honeymoons will share insider tips and beautiful, creative ideas on how to throw a destination wedding with panache and on a budget. From choosing the right location to inspiring ideas to personalize their nuptials, the special issue will provide brides access to everything they need to plan their destination wedding. On newsstands November 9, the issue comes at a time when destination weddings are on the upswing. According to recent research from Martha Stewart Weddings and The Futures Company (formerly Yankelovich), 31% of brides ages 21-30 are planning to have a destination wedding; previous studies indicated that destination weddings represented 10% to 20% of all weddings.
"We are thrilled to be celebrating Martha Stewart Weddings' Crystal Anniversary and proud to be providing the most inspiring ideas, the best products and the most trustworthy resources to help brides realize the wedding of their dreams," said Darcy Miller, Martha Stewart Weddings Editorial Director.
The online expo and special issue coincide with the 15th Anniversary of Martha Stewart Weddings magazine. The magazine is the cornerstone of MSLO's Weddings franchise. The franchise also encompasses extensive online content on www.marthastewartweddings.com, including wedding planning tools and local vendor search powered by WeddingWire, blogs featuring MSW expert editors, and robust, exclusive content such as a D.I.Y. weddings center and off-the-runway wedding gown collections, as well as video-on-demand, television specials and radio programming on Martha Stewart Living Radio on SIRIUS Channel 112 and XM Channel 157. This past year, MSLO announced plans to introduce destination wedding packages with Sandals and Beaches Resorts and partnered with Crane & Co. to develop stationery products including personalized wedding invitation suites. In addition, the Martha Stewart Collection exclusively at Macy's, which ranges from linens and kitchenware to fine china with Wedgwood, is the No. 1 brand on Macy's bridal registry. In 2008, MSLO took an equity stake in pingg.com, an online invitation and planning company. The company also offers weddings-related books such as Weddings by Martha Stewart and Martha Stewart's Wedding Cakes.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO | Quote | Chart | News | PowerRating) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire and digital invitations with pingg.com. The Broadcasting segment produces such programming as the Emmy-winning daily, nationally syndicated television series, "The Martha Stewart Show," and Martha Stewart Living Radio on SIRIUS channel 112 and XM Radio 157. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, Martha Stewart Everyday at Kmart, Martha Stewart Crafts with EK Success at Wal-Mart, Michaels and independent retailers, Martha Stewart for 1-800-FLOWERS.COM and more. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.
SOURCE Martha Stewart Living Omnimedia, Inc.
http://www.marthastewart.com
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