"RM Media advances LIN's transformation from a local broadcaster to a digital media company with a national footprint," said LIN TV's President and CEO Vincent Sadusky. "RM Media was founded by entrepreneurial leaders who have an understanding of new media engagement and a first-to-market advantage."
According to the two groups, the acquisition expands LIN TV's local multi-platform offerings by providing national advertising and enhanced services, including targeted display, rich media, video advertising, custom-built vertical channels, search engine marketing, search engine optimization, and mobile marketing.
LIN TV, along with its subsidiaries, is a local multi-platform digital media company, owning and/or operating 27 nationally-affiliated broadcast network television stations in 17 U.S. markets, more than 50 interactive television station and niche web sites and mobile marketing solutions.
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