Ultraspeed Reduces Storage Needs by 50% With 3PAR Utility Storage

FREMONT, CA, Oct 20, 2009 (MARKETWIRE via COMTEX) --
PAR | Quote | Chart | News | PowerRating -- 3PAR(R) (NYSE: PAR), the leading global provider of utility storage,
announced today that top-ten UK hosting provider Ultraspeed has
consolidated onto the 3PAR InServ(R) F-Class Storage Server as part
of a cloud computing datacenter transformation to support the
underlying storage requirement for their next-generation Diskless
Infrastructure(R). With 3PAR Utility Storage, Ultraspeed has cut
their storage capacity, administration, and power requirements in half
and saved on support costs associated with the new infrastructure to
support their Diskless Platform(R). By consolidating onto a single
3PAR InServ Storage Server, Ultraspeed has not only increased the
flexibility and scalability of their storage environment, but has
gained the ability to purchase capacity only as they need it in order
to reduce up-front costs, leverage falling disk prices, and minimize
operating expenses associated with powering, cooling, housing, and
administering disks.

Ultraspeed is renowned for their highly virtualized Diskless
Infrastructure, which is built on their Diskless Platform. The
Diskless Platform is a compilation of best-of-breed architectures
which provides end users with the ability to deploy and manage their
diskless storage in real time, without the limitations experienced
with physical hard disk drives. Ultraspeed's previous storage
environment supported the first generation of the provider's Diskless
Platform, but was hitting major limitations in terms of storage
capacity and this was affecting Ultraspeed's ability to serve end
users.

Ultraspeed chose 3PAR to replace and augment existing storage
capacity to transition to the next generation of its highly
virtualized Diskless service offering. Prior to deploying 3PAR,
Ultraspeed was struggling with poor storage utilization and the
environmental and financial costs associated with that root
inefficiency. Due to low utilization rates within their Network
Attached Storage (NAS) environment, allocated but unused capacity was
wasting money, energy, and floor space. In addition, with
Ultraspeed's previous environment, the hosting provider had to spend
thousands of pounds sterling each time they needed to add physical
capacity. They realized that moving to a highly virtualized
datacenter with a storage solution capable of scaling in granular
increments would help address these problems.

"With 3PAR we have a superior technology which has improved our
Diskless service offerings to our customers," said Michael Shanks,
Technical Director at Ultraspeed. "We no longer have to worry about
hitting our capacity limitations. The biggest surprise for us,
however, has been the ease of use associated with the F-Class array.
We initially did not believe it could be so simple and kept expecting
a 'gotcha.' The command line interface, however, is one of the best
we have seen and with it we have noticed a significant reduction in
the amount of time we expend on managing the system. It now only
takes us half the time to provision a LUN as compared to our legacy
storage environment."

With 3PAR Thin Provisioning software, Ultraspeed has more than
doubled capacity utilization and has cut overall capacity and power
requirements in half. This not only represents a significant cost
savings, but supports Ultraspeed's environmental goals. When
Ultraspeed does need to add physical storage to their InServ array,
they are no longer burdened with the high costs associated with
adding new physical capacity. Not only has Ultraspeed seen a
cost-related improvement when adding new storage, but they have also
gained the ability to add capacity non-disruptively and without
impacting customer performance -- a dramatic improvement over their
previous infrastructure.

"One of the goals of virtualizing our storage environment was
deploying a thin provisioning technology that would allow us to pass
the cost savings on to our customers," said Shanks. "As anticipated,
3PAR Utility Storage has helped us maximize our cost-efficiency so we
could do just this. However, the efficiency of our 3PAR array extends
far beyond capital cost savings and includes operational benefits
such as slashing power requirements and reducing Diskless backup
times from ninety to just five minutes."

"Due to the scale of their infrastructures, service providers in
particular are growing more and more concerned with datacenter power
consumption -- both from a cost perspective and in terms of
operational and environmental impact," said Keith Humphreys, Managing
Consultant at EuroLAN. "3PAR's approach -- which increases capacity
utilization and reduces overall capacity requirements -- has proven
to be an extremely effective strategy for minimizing not only the
monetary costs of data storage, but also the financial and
environmental burden associated with housing and cooling that
storage."

"Ultraspeed was faced with a choice: either continue along with the
status quo or make a strategic shift to accelerate its business," said
David Scott, 3PAR President and CEO. "Like so many of our other
customers, Ultraspeed evaluated the cost savings and performance
benefits and chose 3PAR not only for the immediate savings we offer,
but also for the long-term payoffs of using our highly virtualized
arrays as an essential building block for creating a more agile and
efficient cloud computing datacenter."

About Ultraspeed

Ultraspeed is a leading Managed Hosting provider based in Shoreditch,
London. From its launch in 1998 Ultraspeed has grown organically,
primarily through recommendation, to become one of the most
established companies in the sector. Whilst Ultraspeed serves
businesses and organisations of all sizes, the company is focussed on
those customers for whom reliability and immediate recovery are
vital. It runs critical services on its Diskless Platform for a wide
range of customers from Creative Agencies to central Government
departments. For more information, visit the Ultraspeed website at:
www.ultraspeed.com

About 3PAR

3PAR(R) (NYSE: PAR | Quote | Chart | News | PowerRating) is the leading global provider of utility
storage, a category of highly virtualized and dynamically tiered
storage arrays built for public and private cloud computing. Our
virtualized storage platform was built from the ground up to be agile
and efficient to address the limitations of traditional storage
arrays for utility infrastructures. As a pioneer of thin provisioning
and other storage virtualization technologies, we design our products
to reduce power consumption to help companies meet their green
computing initiatives, and to cut storage total cost of ownership.
3PAR customers have used our self-managing, efficient, and adaptable
utility storage systems to reduce administration time and
provisioning complexity, to improve server and storage utilization,
and to scale and adapt flexibly in response to continuous growth and
changing business needs. For more information, visit the 3PAR Website
at: www.3PAR.com.

Copyright 2009 3PAR Inc. All rights reserved. 3PAR, the 3PAR logo,
Serving Information, InServ, InForm, InSpire, and Thin Built In are
all trademarks or registered trademarks of 3PAR Inc. All other
trademarks and registered trademarks are the property of their
respective owners.

3PAR US Contact
John D'Avolio
3PAR
+1 510 668 9328
Email Contact

3PAR U.K. Contact
Federica Monsone
A3 Communications for 3PAR
+44 (0) 1252 875 203
Email Contact

SOURCE: 3PAR

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