Accenture and Adchemy Team to Create Enterprise-Ready Digital Marketing Platform

NEW YORK & REDWOOD SHORES, Calif., Oct 20, 2009 (BUSINESS WIRE) --
ACN | Quote | Chart | News | PowerRating -- Accenture (NYSE: ACN | Quote | Chart | News | PowerRating) and Adchemy, the pioneer of audience relationship
management (ARM), have formed a global alliance to help large companies
and their agency partners build more effective digital experiences with
their customers. The alliance will give clients a new way to identify,
engage and acquire customers. As part of the alliance agreement,
Accenture has taken a minority equity stake in Adchemy and Tim Breene,
Accenture's senior managing director of Strategic Initiatives, has
joined Adchemy's Board of Directors.

The alliance will extend the capabilities of Accenture Interactive, a
business launched by Accenture in September that helps companies develop
world-class digital marketing capabilities, enhance the development and
management of their websites and online marketing capabilities, and
optimize their online and offline marketing investments.

Accenture and Adchemy will team to offer an enterprise-scale technology
platform, which includes software as a service and support, combined
with best-practice methodologies, and a range of consulting services
including analytics, Web development and digital managed services.
Adchemy will provide its audience relationship management technology,
which enables marketers to build relationships with anonymous consumers
before they become customers.

Adchemy's state-of-the-art Audience Management Platform uses science and
data to help large marketers and their agencies connect with their
audience in meaningful ways. Most companies face significant barriers in
tailoring their digital marketing to each audience segment. Furthermore,
functional departments often have their own siloed relationships with
audiences, forcing the interaction to re-start at each consumer touch
point. The Adchemy platform is used by clients to manage the entire
marketing experience, allowing marketers to efficiently deliver
customized and continuous interactions with audience members at mass
scale to maximize engagement and conversion.

Adchemy's platform will be integrated with the Accenture Intelligent
Digital Platform, a solution that combines leading-edge technology and
analytics to analyze customer behavior and deliver compelling website
experiences. Combining the two platforms will provide a single platform
that for the first time allows marketers to have visibility into and
optimize the end-to-end consumer experience across the major forms of
online and offline marketing.

"Our strategic investment in this new alliance will enable our joint
clients to take advantage of audience relationship management technology
to manage the consumer experience all the way from the media buy and ads
to the website visit and finally to the sale," said Tim Breene, senior
managing director of Strategic Initiatives at Accenture. "It will also
enable companies to continually refine this value chain through the
constant feedback of insight and analysis, ultimately resulting in more
efficient and effective online marketing campaigns."

Accenture Interactive and Adchemy will focus primarily on large
enterprises and their agency partners seeking to grow their digital
channels, maximize digital marketing return on investment and reduce
customer acquisition costs. Last month Procter & Gamble became the
anchor client of Accenture Interactive under a multi-year agreement in
which Accenture will be P&G's primary Web technology infrastructure and
services provider.

"New digital channels such as search have been dominated by new entrants
and very few of the Fortune 1000 have fully taken advantage of the new
opportunities in digital," said Murthy Nukala, chairman and CEO of
Adchemy. "Many larger companies and their agencies have unique business
needs, technology hurdles, integration complexity, and outsourcing
requirements. Our alliance provides these clients with a trusted,
enterprise-scale partner with a global footprint and the requisite
expertise in technology, outsourcing, and strategy to fully achieve
digital marketing success."

About Accenture

Accenture is a global management consulting, technology services and
outsourcing company. Combining unparalleled experience, comprehensive
capabilities across all industries and business functions, and extensive
research on the world's most successful companies, Accenture
collaborates with clients to help them become high-performance
businesses and governments. With approximately 177,000 people serving
clients in more than 120 countries, the company generated net revenues
of US$21.58 billion for the fiscal year ended Aug. 31, 2009. Its home
page is www.accenture.com.

About Adchemy

Adchemy is the pioneer of Audience Relationship Management (ARM). It is
a technology company that uses science and non-PII data to help large
marketers and their agencies connect at scale with their audience in
meaningful ways. More than 300 customers have used Adchemy, to present a
cohesive, customized experience across multiple touch points with
audience members. The company was founded in 2004 and is based in
Redwood City, CA. www.adchemy.com

SOURCE: Accenture

Accenture 
Alex Pachetti, +1 917-452-5519 
alex.pachetti@accenture.com 
or 
For Accenture 
Courtney Schacht, +1 212-614-4873 
courtney.schacht@bm.com

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