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JAPAN CO SUNTORY'S LONG-AWAITED BLUE ROSE TO HIT STORES NOV 3

Posted on: Wed, 21 Oct 2009 00:37:00 EDT

Symbols: JPCLF

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TOKYO, Oct 21, 2009 (AsiaPulse via COMTEX) --
JPCLF | Quote | Chart | News | PowerRating -- After two decades and roughly
three billion yen (US$33 million) in development costs,
Japanese food and plant firm Suntory Holdings Ltd.'s blue rose
will reach the market next month.

The firm's Applause rose, which incorporates a blue gene
from pansies, has a light purple hue. But it is the first rose
in the world to feature nearly 100 per cent blue pigment in the
petals, Suntory says.

The rose goes on sale November 3 in the greater Tokyo and
Osaka areas, as well as Aichi Prefecture, according to the
company's announcement Tuesday.

A single blue rose is expected to sell for 2,000 yen to
3,000 yen, about 10 times the price of conventional ones.
Prices will be lowered as production increases. Suntory
envisions purchases for such special occasions as wedding
anniversaries and birthdays. The company is targeting sales of
200,000 Applause roses in 2011.

(Nikkei) rw

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