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"Many people love the taste of a breaded chicken breast fillet covered with cheese and a zesty marinara sauce," said Brad Haley, executive vice president of marketing for Carl's Jr. "The new Parmesan Chicken Sandwich from Carl's Jr. is a big sandwich that will fill those cravings in a big way. End of story. Capiche?"
The sandwich, available for $3.99 or $6.49 as a combo, is being promoted through clever ads created by Los Angeles-based advertising agency Mendelsohn|Zien, the firm behind many iconic Carl's Jr. and Hardee's(R) ads. The campaign depicts a guy who outwits two burley hitmen types assisted by conspicuous marinara stains on his shirt from eating his Parmesan Chicken Sandwich. The ads can be viewed on the Carl's Jr. YouTube channel at www.youtube.com/carlsjr.
In addition, Carl's Jr. will launch a Facebook quiz next week that allows consumers to answer mob-related questions to determine which infamous "made guy" they are most like at heart. Visit Carl's Jr. Facebook page at www.facebook.com/carlsjr to play.
About Carl's Jr.
Carl's Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE:CKR) of Carpinteria, Calif. As of the end of its fiscal 2010 second quarter, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,140 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,212 Carl's Jr. restaurants and 1,915 Hardee's restaurants. For more information, or to find a Carl's Jr. near you, go to www.carlsjr.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6078570&lang=en
SOURCE: Carl's Jr.
Carl's Jr. Beth Mansfield, 805-745-7741 bmansfield@ckr.com or Weber Shandwick Jeanne Beach, 310-854-8231 jbeach@webershandwick.com
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