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The Call Tracking service provided by ATG, (Art Technology Group Inc., NASDAQ: ARTG), the premier provider of commerce solutions, allows RentalHomesPlus.com's customer landlords, investors, property managers and owners to track the tenant leads received through their advertising campaigns with the online listing service. Thus far, the technology has reported an 8 percent increase in the number of calls that RentalHomesPlus.com's customers have received from the first to the third quarter of this year.
"We partner with more than a thousand different national and local real estate Web sites to ensure that our customers' properties are easily found when hopeful tenants complete online searches. Because our listings are so far-reaching, it's extremely important that we're able to monitor where the leads are coming from and share that information with our customers as proven ROI," said Robert Hansen, director of sales at RentalHomesPlus.com. "With Call Tracking, we're not only able to prove our value to our customers, but they can get a better understanding of what advertising campaigns are working best for their businesses."
Robert said this tracking tool is even more important now because of the growth the company has been experiencing as a result of its Web site's new look and feel, and the number of new rental homes that are currently available on the market.
Call Tracking monitors and measures inbound phone responses to property listings and marketing campaigns of landlords, property managers, investors, and owners, including online ads and paid searches. By assigning unique, local or toll-free numbers that ring to RentalHomesPlus.com's customers' regular business phones or mobile devices, those property managers can easily track any online or offline campaign, and provide valuable data to accelerate sales and response rates to renters' inquiries.
"RentalHomesPlus.com's implementation of Call Tracking is evidence of the company's innovation and devotion to its customer base," said Shari Solis, vice president of media for ATG's eStara services. "Today, advertisers -- especially those in the real estate business -- need to know that their money is being spent wisely. By providing this technology, RentalHomesPlus.com showcases its confidence in its current business model and underscores its proven success rate."
In total, RentalHomesPlus.com has calculated more than 162,228 inbound inquiries with this Call Tracking service since the start of 2009. In the first quarter, its customers received 47,882 calls, followed by 54,130 and 60,216, in quarters two and three, respectively. In addition, the number of visitors to the RentalHomesPlus.com has increased by 45 percent year over year, according to Web analytics.
About RentalHomesPlus.com
RentalHomesPlus.com is a leading national online rental homes guide, property management, and relocation resource distinguished by its highly customized houses for rent and apartments for rent searches, superior visual ads and affiliation with Apartments.com. RentalHomesPlus.com is a Chicago-based Classified Ventures company that is specifically designed to meet the needs of tenants looking for houses, condos, apartments, town houses and duplexes for rent. For information, visit http://www.RentalHomesPlus.com.
About ATG
A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG | Quote | Chart | News | PowerRating) has spent the last decade focused on helping the world's premier brands maximize the success of their online businesses. The ATG Commerce application suite is the top-rated platform by industry analysts for powering highly personalized, efficient and effective e-commerce sites. The company's platform-neutral e-commerce optimization services can be easily added to any Web site to increase conversions and reduce abandonment. These services include ATG Recommendations and eStara Connections. The company is headquartered in Cambridge, Mass., with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com.
(C) 2009 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov.
SOURCE: Art Technology Group, Inc.
ATG Tucker Walsh, 617-386-1159 twalsh@atg.com http://www.atg.com or Matter Communications for ATG Marci J. Hait, 978-499-9250 x238 atg@matternow.com http://www.matternow.com
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