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"A centralized, active data warehouse is critical as the pace and complexity of our business - and the influx of fresh data from multiple channels - is growing rapidly," said Carl Dawson, chief information officer, Shop Direct. "Marketing, merchandising, finance and operations users across the business will benefit as we integrate data to provide a more complete and useful view of the whole business - in near real time."
The move to a real time capability for information access is referred to as Active Enterprise Intelligence(TM). An Active Enterprise Intelligence(TM) business environment is built on the foundation of a central data warehouse and is able to deliver detailed visibility to a company's operational front-line employees in real time if required.
Shop Direct has built up multiple data marts over time on various relational databases. They will now consolidate these data marts onto one platform which will reduce costs and allow more cross functional analysis. Shop Direct will also be incorporating new data such as click stream. Key time-critical data will be loaded in near-real time to help facilitate more accurate decision making throughout the enterprise. Shop Direct has also selected Oracle Business Intelligence Enterprise Edition Plus as its enterprise BI tool to run upon the Teradata platform.
"As the pace of business accelerates dramatically, many decisions are time-sensitive and require real-time systems and analytics," said Chris Armitage, area vice president, Teradata United Kingdom. "The movement of data into a centralized Teradata database for integration with other information will result in a competitive advantage for companies competing in the face of today's economic pressures."
Shop Direct will also deploy Teradata Active System Management software, a portfolio of Windows(R)-based products, to ensure that the active data warehouse operates at peak efficiencies while meeting service level agreements. Teradata Active System Management gives users capabilities to analyze current workloads and allocate resources to best meet specific business needs, monitor database requests efficiency, adapt the workload mix dynamically to meet priorities as workload conditions change, and visualize the current operational environment to see current and long-term trends.
About Shop Direct
Shop Direct Group, formerly Littlewoods Shop Direct Group, is the UK's largest online and home shopping retailer. One in three households in the UK has one or more of Shop Direct Group's catalogues. Shop Direct Group sells exclusive ranges designed by PPQ, Preen and Jasmine Guinness and leading national brands including Apple, Sony, Miss Sixty, Diesel and Nike. For more information, please visit the www.shopdirect.com website.
About Teradata
Teradata Corporation (NYSE: TDC | Quote | Chart | News | PowerRating) is the world's largest company solely focused on raising intelligence through data warehousing, data warehouse appliances, consulting services and enterprise analytics. Teradata is in more than 60 countries and on the Web at www.teradata.com.
Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.
SOURCE Teradata Corporation
http://www.teradata.com
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