The store is part of a larger company initiative to open about 340 Holiday Express stores around the country. About 260 of them are within Babies "R" Us stores. Eighty more are temporary "pop-up" stores, standing on their own, similar to those at Orlando Premium Outlets.
The stores will sell a variety of items including dolls, action figures and educational toys.
The pop-up stores are expected to close in mid-January, but returns and exchanges can be made after that in other Toys "R" Us and Babies "R" Us stores.
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