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Ms. Cole will lead the coordination and integration of a major new account won by LyonHeart and seven other Omnicom agencies across the breadth of marketing channels, including medical education, professional promotion, CRM, media, consumer advertising and digital initiatives. She will also help lead LyonHeart's future business development initiatives, reporting directly to Anne Devereux, Chairman and Chief Executive Officer of LyonHeart. Angela is the second Executive Vice President to join LyonHeart's executive ranks this year. (Janet Donnelly, who joined the agency after a stellar career at Grey Healthcare and GSW, was the first.)
Angela began her career as a staff nurse in 1988 at Emory University Hospital in Atlanta, GA, in the renal/liver transplant unit and then, building on her strong analytical skills, moved on to perform research and data collection for the US Department of Health and Human Services. After receiving an advanced degree from Emory University (a Master's in Public Health), she went on to manage a series of community outreach programs in the greater New York area.
Transitioning her academic and practice credentials to the educational space, in 1997 Angela joined Lally, McFarland & Pantello (LM&P), where she directed a management team in the medical education arena, servicing clients including Roche Laboratories and AstraZeneca Pharmaceuticals. While there, she was integral to the creation and expansion of a network of leading physicians and allied health professionals, securing their involvement in presentations, symposia and conference participation on behalf of her clients.
Angela quickly rose through the ranks at LM&P, eventually moving to Cline, Davis and Mann, where she led multidisciplinary teams on behalf of clients in the oncology, neuroscience, genomic and animal health arenas.
"The world of healthcare marketing is changing rapidly," said Anne Devereux. "Clients want agencies that can create strategic and impactful programs which are integrated efficiently across all communications platforms. Angela's experience working across the entire spectrum of professional promotion and patient care will help us achieve that."
"We've seen the world of healthcare marketing shift in the past few years," said Rob Dhoble, President of Diversified Agency Services, Healthcare Division. "Gone are the days when we had control of our messages, and the new world necessitates that we understand our customers at such a deep level that we create programs and messages that they are drawn to when it is most appropriate for them. Working with our partner agencies, Angela's job is to ensure that happens across all professional and consumer media channels."
About LyonHeart:
A leading healthcare communications company, LyonHeart (www.lyonheart.com) boasts a diverse roster of pharmaceutical clients--large and small, domestic and global. LyonHeart prides itself on disrupting conventions and creating bold communications that truly set its clients and their products apart.
The agency's offerings include the creation of advertising and promotion as well as continuing medical education programs in the pharmaceutical, proprietary, consumer, diagnostics, hospital, and biomedical segments of the industry.
LyonHeart is an integral part of TBWA\WorldHealth and the Omnicom Group Inc. (NYSE: OMC),
a leading global marketing and corporate communications company. Together, the two entities have 22 healthcare agencies and over 275 consumer agencies within the network. Omnicom agencies provide advertising, media planning and buying, direct and promotional marketing, public relations, and other communications services to over 5,000 clients in more than 100 countries, supplementing the services of LyonHeart and TBWA\WorldHealth.
SOURCE Omnicom Group Inc.
http://www.omnicomgroup.com
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