New ETF Book by Larry Connors - Click here to read more
"el Jimador has celebration as part of its DNA so we know how to throw a great party," said Carrie Kleban, global marketing director for Casa Herradura Tequilas. "el Jimador brings something special to a get together. From food and drink recipes to an ultimate planning section, the Web site makes hosting a party as easy as Uno, Dos, Tres."
Besides being the ultimate party-planning resource, the new el Jimador Web site allows visitors to learn about el Jimador's 100% agave tequila expressions and other products. Additionally, visitors will learn about the brand through its legendary black & white tapestry, which features icons and symbols that relay the brand's history and authentic process used to make its real agave tequila. Finally, for those interested in experiencing the brand first-hand, the Web site offers food and drink recipes, including a video on how to make an el Jimador Paloma, one of the most popular drinks in Mexico.
"With the new site, we wanted to ensure it was true to the brand by being friendly, approachable and social. Our brand identity speaks to our authentic Mexican heritage. We wanted to impart to our fans, old and new, through our iconic black and white graphics the story of the Jimadores, the men who harvest the agaves, our history and our process," said Luis Guy Ricaud, interactive marketing manager for Casa Herradura Tequilas. "We look forward to bringing many more tools and applications to the Web site and Facebook page as we continue our effort to engage current and future el Jimador consumers."
In addition to the Web site, el Jimador is serving up a new Facebook page -- www.facebook.com/eljimador -- featuring weekly reasons to throw an extraordinary tequila party. Photos, cocktail recipes, news coverage and feature stories will make regular appearances on the page, as will invitations to el Jimador-sponsored events, giving fans a chance to see how the brand puts its responsible party tips into action.
"To ensure the Web site and Facebook page are accessible resources for our consumers who made el Jimador the number one selling tequila in Mexico, we are working on translating the site into Spanish as well," Kleban said. "We hope tequila lovers around the world will enjoy the content of the Facebook page and Web site, especially the party planner section. A good party translates well from culture to culture."
About el Jimador Tequila
From Casa Herradura, established 1870, el Jimador is a premium, authentic 100% agave tequila that captures the spirit of real tequila. The name el Jimador honors the men who harvest the locally grown agave with great pride and care. Since being introduced in 1994, el Jimador has become #1 selling tequila in Mexico*. To learn more about el Jimador, visit www.eljimador.com.
About Brown-Forman
Brown-Forman Corporation (NYSE:BFA)(NYSE:BFB) and is a diversified producer and marketer of fine quality beverage alcohol brands, including Jack Daniel's, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Canadian Mist, Fetzer and Bonterra Wines, and Korbel California Champagnes.
Please enjoy Mexico's #1 selling tequila in moderation. Alc. 40% by Vol. (80 proof) Tequila imported by Brown-Forman, Louisville, KY (C)2009 *Nielson/ISCAM FM09
SOURCE: Brown-Forman Corporation
Brown-Forman Corporation David Page, 502-774-7701 David_page@b-f.com
More News:
Market Updates |
Stock Alerts |
All Trading News |
Stock Index
About TradingMarkets | Contact | Advertise | Careers | Link to Us | Site Map | Help | Terms & Conditions | Privacy Policy | Return Policy | Testimonials | Feedback
The Connors Group, Inc. ("Company") is not an investment advisory service, nor a registered investment advisor or broker-dealer and does not purport to tell or suggest which securities or currencies customers should buy or sell for themselves. The analysts and employees or affiliates of Company may hold positions in the stocks, currencies or industries discussed here. You understand and acknowledge that there is a very high degree of risk involved in trading securities and/or currencies. The Company, the authors, the publisher, and all affiliates of Company assume no responsibility or liability for your trading and investment results. Factual statements on the Company's website, or in its publications, are made as of the date stated and are subject to change without notice.
It should not be assumed that the methods, techniques, or indicators presented in these products will be profitable or that they will not result in losses. Past results of any individual trader or trading system published by Company are not indicative of future returns by that trader or system, and are not indicative of future returns which be realized by you. In addition, the indicators, strategies, columns, articles and all other features of Company's products (collectively, the "Information") are provided for informational and educational purposes only and should not be construed as investment advice. Examples presented on Company's website are for educational purposes only. Such set-ups are not solicitations of any order to buy or sell. Accordingly, you should not rely solely on the Information in making any investment. Rather, you should use the Information only as a starting point for doing additional independent research in order to allow you to form your own opinion regarding investments. You should always check with your licensed financial advisor and tax advisor to determine the suitability of any investment.
HYPOTHETICAL OR SIMULATED PERFORMANCE RESULTS HAVE CERTAIN INHERENT LIMITATIONS. UNLIKE AN ACTUAL PERFORMANCE RECORD, SIMULATED RESULTS DO NOT REPRESENT ACTUAL TRADING AND MAY NOT BE IMPACTED BY BROKERAGE AND OTHER SLIPPAGE FEES. ALSO, SINCE THE TRADES HAVE NOT ACTUALLY BEEN EXECUTED, THE RESULTS MAY HAVE UNDER- OR OVER-COMPENSATED FOR THE IMPACT, IF ANY, OF CERTAIN MARKET FACTORS, SUCH AS LACK OF LIQUIDITY. SIMULATED TRADING PROGRAMS IN GENERAL ARE ALSO SUBJECT TO THE FACT THAT THEY ARE DESIGNED WITH THE BENEFIT OF HINDSIGHT. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFITS OR LOSSES SIMILAR TO THOSE SHOWN.
The Connors Group, Inc.
10 Exchange Place, Suite 1800
Jersey City, NJ 07302
© Copyright 2009 The Connors Group, Inc.
