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Delicious Diplomacy: KFC Lobbies United Nations with Free Grilled Chicken to Recognize "Grilled Nation"

Thu. October 22, 2009; Posted: 01:44 PM
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LOUISVILLE, Ky., Oct 22, 2009 (BUSINESS WIRE) -- YUM | Quote | Chart | News | PowerRating -- --Brand Cooks Up Grilled Nation Population Ticker on New Times Square Billboard to Help Count The Number of People Who Have Tried Kentucky Grilled Chicken

In honor of the 60 million (and growing) citizens of Grilled Nation who have tried KFC's new Kentucky Grilled Chicken(TM), KFC issued a letter to the United Nations Secretary General requesting that Grilled Nation "earn a seat" at the international organization's table. The letter also requested that Secretary-General Ban Ki-moon call a special one-hour lunch break so that members of the UN can "UNThink" their usual lunch routine and try new Kentucky Grilled Chicken (KGC).

To expand the population of Grilled Nation, the world renowned KFC Colonel is sampling new KGC for all UN employees and visitors on First Avenue, across from the UN, with KGC branded street vendor carts. At 60 million strong, KFC's Grilled Nation is the equivalent of the 24th largest country in the world and represents nearly 1 percent of the world's population.

Grilled Nation Declares Monday, October 26 "UNFry Day"

All of us can attain citizenship in Grilled Nation this Monday, October 26, when more than 5,000 KFCs from coast to coast are giving away FREE Kentucky Grilled Chicken during Grilled Nations' UNofficial holiday, "UNFry Day." Potential Grilled Nation citizens are encouraged to stop by KFC throughout the day on Monday, Oct. 26, and receive a FREE piece of Kentucky Grilled Chicken.*

"The coast-to-coast success of Kentucky Grilled Chicken has proven that America really does have good taste," said Javier Benito, executive vice president of marketing and food innovation for KFC. "We hope that the United Nations recognizes the growth of Grilled Nation as proof that 60 million people deserve some delectable international diplomacy. And that UN employees deserve a break for a KGC lunch."

60 Million (and Counting) in Times Square

To showcase the population growth of Grilled Nation, this week KFC is launching a digital billboard in Times Square in New York City which will track the growing number of people who have tried Kentucky Grilled Chicken. The billboard is located on 7th Avenue between 49th Street and 50th Street.

KFC is also recognizing Grilled Nation with a new Web site, www.grillednation.com, which will allow KGC fans the chance to recruit new citizens and set up their own Grilled Nation embassies where their countrymen and women can enjoy KGC's strong GDP -- good darn poultry.

The best part about becoming a citizen of Grilled Nation is there is no hassle and no paperwork; just great food. Stop by your neighborhood KFC on Monday, October 26 and become the newest member of Grilled Nation with a FREE piece of Kentucky Grilled Chicken.

* Free piece of Kentucky Grilled Chicken offer is valid at participating U.S. KFC(R) restaurants October 26 only. Limit one free piece per person. Free piece selection is at manager's choice and may vary by location.

Satellite Coordinates for ALL
FEEDS:
Thursday, 10/22/09 15:00-15:15 ET & 19:00-19:15 ET
Friday, 10/23/09 04:00-04:15 ET
Sunday, 10/25/09 15:00-15:15 ET
Monday, 10/26/09 04:00-04:15 ET
Galaxy 19 (C-band)
Transponder 15
Downlink: 4000 (V)
Audio 6.2 & 6.8
Trouble Number: 212-967-6427 EXT 6100
Pathfire Access Instructions:
1. In the DMG Content Provider Panel, select News, Video News Feeds,
VNF Provider A.
2. Select the KFC Grilled Nation tab.
3. Double-click on the Slug to preview the package contents.

About KFC

KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe(R), Extra Crispy(TM), Kentucky Grilled Chicken(TM) and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 15,000 KFC outlets in 109 countries and territories around the world serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM | Quote | Chart | News | PowerRating) For more information, visit www.kfc.com

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6080348&lang=en

SOURCE: KFC

KFC 
Rick Maynard 
502-874-8100 
rick.maynard@kfc.com 
or 
Russ Dyer 
312-988-2384 
rdyer@webershandwick.com
For full details on Yum! Brands Inc (YUM) click here. Yum! Brands Inc (YUM) has Short Term PowerRatings of 5. Details on Yum! Brands Inc (YUM) Short Term PowerRatings is available at This Link.

    


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