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Southwest will operate one flight a day, departing at 8:10 a.m. on all days except Saturday, when it will leave at 9:05.
Southwest, which eliminated some Bradley flights along busy routes last year, has been expanding service in the northeast. The announcement today by Bradley officials marks a rare instance of new long-distance service for the airport during tough times for the airline industry, which is expected to lose billions of dollars this year.
Delta recently announced it will resume seasonal service to Cancun with a weekly nonstop flight starting Nov. 1.
Since mid-2008, Bradley has lost both of its marquee non-stop, long-distance routes, to Amsterdam and Los Angeles.
Northwest offered a daily nonstop flight to the Netherlands from July 2007 to October 2008, but sources said Wednesday's announcement is highly unlikely to be new transatlantic service.
In December 2008, Northwest said it would resume the Amsterdam flight, an event Bradley officials heralded as "a miracle," but the airline's new owner, Delta, decided against it in March. Delta canceled the service before restarting it, citing "the challenging economic climate and poor advance reservations."
Delta said it stopped its Los Angeles flight due to high fuel costs.
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