Read Larry Connors' blog – Short Term Trading Strategies
"The new Phoenix House visual identity sends a message that is both aspirational and real," says Alan Siegel, Chairman and CEO of Siegel+Gale, which did the visual identity design on a pro bono basis. "It showcases the Phoenix House values of compassion, commitment, optimism, expertise, and collaboration."
"We are doing difficult and important work helping individuals recover and remove the stigma of addiction," says Howard Meitiner, President and CEO of Phoenix House. "Siegel+Gale's beautiful design and their grounding in simplified communications and real language help immeasurably in conveying our message to people who need our help."
The logo consists of three components: "Wings of Hope" highlight strength and responsibility, support, and freedom -- the layering of the wings and their warm, positive colors symbolize the compassion and caring that lead to recovery in the Phoenix House community. The Phoenix House name, in Rotis Serif typeface, is the foundation from which the wings take flight above the tagline "Rising Above Addiction."
"'Rising Above Addiction' communicates the essence of Phoenix House in a distinctive and effective way," says Mr. Siegel. "It fuses values, messaging, and identity to convey the Phoenix House personality, culture, and value proposition."
The new identity also transforms the Phoenix House Website (www.phoenixhouse.org), newly rebuilt to encompass the full scope of the organization's programs in 10 states, and improve access to information and tools for individuals suffering from addiction and their families, former program participants, and the broader addiction community of professionals, researchers, and treatment providers.
Phoenix House serves close to 7,500 men, women (including women with children), and teens each day at more than 150 drug and alcohol treatment prevention programs in 10 states.
To speak with Alan Siegel, or learn more about Siegel+Gale, please contact Davia Temin, Christine Summerson, or Trang Mar of Temin and Company at 212-588-8788 or news@teminandco.com.
About Siegel+Gale
Siegel+Gale (www.siegelgale.com) is one of the world's premier strategic branding companies and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, the firm has applied the art and science of simplicity to create branding programs that have helped many of the world's best-known organizations excel. Driven by its philosophy of "Simple is Smart," Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise.
The firm's clients include AARP, Aetna, American Express, Bank of America, Dell, The Four Seasons Hotel Group, The Internal Revenue Service, Lexus, Merrill Lynch, 3M, Microsoft, Motorola, the National Basketball Association, Pfizer, and Sony PlayStation. Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, and Dubai, and strategic partnerships around the world.
Siegel+Gale is part of the Omnicom Group Inc. (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms serve over 5,000 clients in more than 100 countries.
Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Alan Siegel | https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=79945
SOURCE Siegel+Gale
http://www.siegelgale.com
More News:
Market Updates |
Stock Alerts |
All Trading News |
Stock Index
About TradingMarkets | Contact | Advertise | Careers | Link to Us | Site Map | Help | Terms & Conditions | Privacy Policy | Return Policy | Testimonials | Feedback
The Connors Group, Inc. ("Company") is not an investment advisory service, nor a registered investment advisor or broker-dealer and does not purport to tell or suggest which securities or currencies customers should buy or sell for themselves. The analysts and employees or affiliates of Company may hold positions in the stocks, currencies or industries discussed here. You understand and acknowledge that there is a very high degree of risk involved in trading securities and/or currencies. The Company, the authors, the publisher, and all affiliates of Company assume no responsibility or liability for your trading and investment results. Factual statements on the Company's website, or in its publications, are made as of the date stated and are subject to change without notice.
It should not be assumed that the methods, techniques, or indicators presented in these products will be profitable or that they will not result in losses. Past results of any individual trader or trading system published by Company are not indicative of future returns by that trader or system, and are not indicative of future returns which be realized by you. In addition, the indicators, strategies, columns, articles and all other features of Company's products (collectively, the "Information") are provided for informational and educational purposes only and should not be construed as investment advice. Examples presented on Company's website are for educational purposes only. Such set-ups are not solicitations of any order to buy or sell. Accordingly, you should not rely solely on the Information in making any investment. Rather, you should use the Information only as a starting point for doing additional independent research in order to allow you to form your own opinion regarding investments. You should always check with your licensed financial advisor and tax advisor to determine the suitability of any investment.
HYPOTHETICAL OR SIMULATED PERFORMANCE RESULTS HAVE CERTAIN INHERENT LIMITATIONS. UNLIKE AN ACTUAL PERFORMANCE RECORD, SIMULATED RESULTS DO NOT REPRESENT ACTUAL TRADING AND MAY NOT BE IMPACTED BY BROKERAGE AND OTHER SLIPPAGE FEES. ALSO, SINCE THE TRADES HAVE NOT ACTUALLY BEEN EXECUTED, THE RESULTS MAY HAVE UNDER- OR OVER-COMPENSATED FOR THE IMPACT, IF ANY, OF CERTAIN MARKET FACTORS, SUCH AS LACK OF LIQUIDITY. SIMULATED TRADING PROGRAMS IN GENERAL ARE ALSO SUBJECT TO THE FACT THAT THEY ARE DESIGNED WITH THE BENEFIT OF HINDSIGHT. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFITS OR LOSSES SIMILAR TO THOSE SHOWN.
The Connors Group, Inc.
10 Exchange Place, Suite 1800
Jersey City, NJ 07302
© Copyright 2009 The Connors Group, Inc.
