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Focusing on a "Your Partner, Your Bally" theme, Bally will highlight what it called its broadest array ever of products designed to help its customer-partners increase revenue; attract, reward, and delight players; and derive operating efficiencies.
The company said its 14,400 sq. ft. booth is its largest G2E exhibit in history and is 30 percent larger than last year's exhibit. In addition to a second-level hospitality lounge overlooking the show floor, Bally's 2009 G2E exhibit features an invitation-only private area where visitors can see a number of advancements for the gaming floor of tomorrow.
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