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The Black Jack Taco, a new limited-time-only addition to the 79-89-99 Why Pay More!(R) Value Menu, is a fresh twist on the classic Crunchy Taco. Featuring a new, eye-catching black taco shell, the Black Jack Taco is filled with seasoned beef, and topped with zesty Pepper Jack sauce that kicks the flavor up a notch. "The Black Jack Taco is a treat, especially for Halloween because it's fun, tasty and free, no tricks! Plus it's a great way for Taco Bell to show its appreciation for Major League Baseball and its fans during the all-important World Series," said David Ovens, Chief Marketing Officer, Taco Bell Corp. "Taco Bell has a long history of 'Think Outside the Bun' promotions with baseball, such as last year's 'Steal a Base, Steal a Taco.' This year, on the night of Halloween, any person can get a free Black Jack Taco, no stolen base required!" Get one (1) free Black Jack Taco (approximate retail value 89c, prices may vary) at participating Taco Bell(R) restaurants in the fifty (50) United States and the District of Columbia only on October 31, 2009 from 6 p.m. until midnight, while supplies last. Limit one (1) free Black Jack Taco per person. No substitutions will be allowed. Participating Taco Bell restaurant managers reserve the right to refuse to give a Free Black Jack Taco to any person he/she reasonably believes has already received a Free Black Jack Taco or has engaged in any other fraudulent activity. Restaurant manager's decisions are final. Offer is subject to availability and no rain checks will be given. Void where prohibited. About Taco Bell Corp. Taco Bell Corp. ("Taco Bell"), a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme(R), in addition to the 79-89-99 Why Pay More!(R) Value Menu. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S. SOURCE: Taco Bell Corp. Taco Bell Corp. Will Bortz / Deb Bell 949-863-3915 will.bortz@tacobell.com deb.bell@tacobell.com or Cohn & Wolfe Rick Rhodes / Lauren Lloyd 310-967-2940 / 310-967-2971 rick.rhodes@cohnwolfe.com lauren.lloyd@cohnwolfe.com For full details on Yum! Brands Inc (YUM) click here. Yum! Brands Inc (YUM) has Short Term PowerRatings of 5. Details on Yum! Brands Inc (YUM) Short Term PowerRatings is available at This Link.
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