NIKE's Jordan Brand division introduces new brand campaign called SLAP
NKEW | Quote | Chart | News | PowerRating -- Jordan Brand, a division of NIKE Inc (NYSE: NKE | Quote | Chart | News | PowerRating), on Friday unveiled a
national brand campaign called "SLAP", from the "Become Legendary"
campaign, that aims to show young people the importance of team-work.
The new national television ad campaign, supported by Team Jordan
athletes Carmelo Anthony, Derek Jeter, Dwyane Wade and Chris Paul,
takes viewers through the players' journey to team building and success.
Jordan Brand is a brand of footwear, apparel and accessories inspired
by the legacy, vision and direct involvement of Michael Jordan.
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