"Two key strategic efforts continue to be primary areas of focus for the organization," said Julian C. Day, Chairman and Chief Executive Officer. "First, the launch of the 'THE SHACK' brand platform was a success, and we will continue to refine and invest in this positioning. Second, the introduction of T-Mobile in our company-operated stores and Verizon Wireless in our Sam's Club Kiosks further enhances our mobility proposition. Together with AT&T and Sprint, we now offer a broader range of choices to fit consumers' needs."
Write to Chip Brian at cbrian@tradethetrend.com
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