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On the night of November 9, 2009, scores of anxious gaming enthusiasts awaiting the release of Call of Duty: Modern Warfare 2 will be the first to obtain a copy at Future Shop stores hosting "Midnight Madness" openings across the country. Launch events in party-like atmospheres are being held at stores in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Maritimes, to launch the game touted to be the year's best. Future Shop stores in Quebec and Sudbury, Ontario will open November 10 at 8:00 a.m. local time.
Launch Parties in Toronto, Vancouver and Calgary
Playstation is teaming with Future Shop to host launch parties in Toronto (Yonge-Dundas store), Vancouver (Robson store) and Calgary (Deerfoot Meadows) where fans will be entertained in a party-like atmosphere before the sale of the game at midnight. Additional street team activities will occur in the Ottawa and Winnipeg locations.
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When: Monday, November 9, 2009, 9:00 p.m. - 11:59 p.m.
(Stores will be open from midnight to 1:00 a.m.)
Where: Vancouver: 798 Granville St. (at Robson)
Toronto: 10 Dundas St. (at Yonge)
Calgary: 33 Heritage Meadows Way SE
(at 11th St SE, Deerfoot Meadows)
Photo/broadcast opportunities at these stores:
- Excited fans lining up around the block to be one of the first to get
their copy of the game
- Numerous Giveaways (Quantities are limited and will vary by location)
- Party atmosphere with camouflaged Call of Duty: Modern Warfare 2
street teams
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Open Media Invite to All Stores
Media are invited to attend midnight openings (8:00 a.m. in Quebec and Sudbury, Ontario) at their local Future Shop stores. Upon arrival, please ask for the General Manager for interviews and photos. For store locations and directions, visit www.futureshop.ca.
For more information, visit www.futureshop.ca.
About Future Shop
With 142 stores across the country and the nation's premier web store (www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest retailer and e-tailer of consumer electronics. The company employs more than 10,000 technology enthusiasts, has enabled its website to deliver unparalleled content about the products it sells and host an online community forum and tech blog for technology beginners and tech-savvy experts to exchange ideas, reviews, tips and other consumer electronics information (www.futureshopforums.ca). As a proud corporate citizen, Future Shop has developed solutions to recycle used electronics (see www.futureshop.ca/green) and is committed to employee volunteerism and supporting non-profits organizations dedicated to transforming local youth into Future Leaders (see www.futureshop.ca/community).
SOURCE: Future Shop
Media contacts: Elliott Chun, Future Shop, echun@futureshop.com, (604) 412-1764; Stefanie Niewada, Optimum PR, stefanie.niewada@cossette.com, (416) 934-8020; In Quebec: Thierry Lopez, Future Shop, tlopez@futureshop.com, (514) 905-7713
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