Kodak Captures #1 Position in Europe's Fastest Growing Photo Segment

Eastman Kodak Company (NYSE: EK | Quote | Chart | News | PowerRating) today announced that through strong customer acceptance of its Adaptive Picture Exchange (APEX), it now holds the number one position for installed dry labs in Europe. Kodak's leadership position, in the segment representing the fastest-growing photo market opportunity, is based on recent market data from UK-based Futuresource Consulting Ltd. Futuresource estimates that the dry lab category in Europe is growing by more than 100% annually.

Building on Kodak's market-leading installed base of more than 100,000 kiosk order stations worldwide, the company's worldwide number one position in instant printing, and now a number one European market share position in dry labs, KODAK Systems continue to deliver on the promise of helping consumers tell their stories in minutes, bringing smiles to consumers and profit potential to retailers around the globe.

The systems use Kodak's thermal dye printing technology, which offers stunning quality, industry leading print longevity, low service costs, low waste and energy usage, high speed and an exceptionally low total cost of operation. This technology, when combined with Kodak's award-winning user interface and the highest order station processor speeds in the industry, enables retailers to provide consumers with a host of desirable and highly profitable story-telling solutions including personalized photobooks, calendars, greeting cards, collages and more in only minutes, in almost any type of store and store layout.

Kodak also continues to expand its worldwide network of kiosk order stations, APEX and other photo center solutions with recent customer agreements, including:

-- Target Corporation, as part of a new long term strategic partnership with Kodak, has installed G4x order stations, DL2100 duplex printers and Rapid Print Scanners in all photo lab stores, enabling consumers to make double-sided photobooks, calendars, cards, and much more. Kodak will be Target's provider of all in-store photo processing, including a combination of APEX and Kodak's paper and chemistry.

-- CVS/pharmacy named Kodak as the national chain's provider of in-store photo processing systems; including APEX, KODAK Picture Kiosk, and KODAK Service and Support.

-- Dirk Rossmann GmbH., Germany's third largest drugstore chain, has installed more than 2400 KODAK Picture Kiosks.

-- Ohio-based Discount Drug Mart Inc. is deploying KODAK Picture Kiosk G4 Digital Stations and APEX into all 70 of its stores throughout the state.

-- DM-Drogerie Markt, one of the leading drugstore chains in Europe, has installed more than 3000 KODAK Picture Kiosks as well as 5 new APEX systems with further trials and installations agreed to.

-- Duckwall-Alco recently completed a successful deployment of KODAK Picture Kiosks to more than 220 stores, serving small communities across the U.S.

-- Farmatodo, the largest pharmacy chain in Venezuela, is expanding their business of instant Kodak photo kiosks in their stores across the country, with the introduction of new products and services through APEX.

-- Farmacias Guadalajara and Farmacias Benavides, the two largest pharmacy chains in Mexico, are expanding their business of instant and remote printing across the country through the connectivity of Kodak's dry solutions (Kiosks and APEX) and the launch of new premium products and services.

-- Kinney Drugs has leveraged a combination of Kodak's Multi-Station Kiosk technology, APEX, and KODAK G4X order stations in its New York and Vermont locations.

-- German drug giant Muller Ltd. & Co. KG., recently ordered 400 KODAK Kiosks for placements across its stores.

-- Officeworks has completed a successful deployment of APEX with Kodak Order Stations in 126 stores, serving communities across Australia.

"Kodak is strongly committed to delivering the best possible customer experience and productivity per square foot in the photo retailing 1industry, and we're very proud of our market-leading position in this rapidly-growing segment," said Nicki Zongrone, General Manager of Kodak's Retail Systems Solutions business and Vice President of Eastman Kodak Company. "The strong demand for our solutions indicates we're delivering on both the need for consumers to easily and quickly create a wide variety of high quality photo prints and photo memory items, as well as the need for retail and professional photo processing customers to generate growth and profitability from a reliable, proven and sustainable technology platform."

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus.

KODAK is a trademark of Kodak.

2009

(1) 2009 Future Source Consulting -- based on 1H09 analysis of installed base in 16 European countries.

SOURCE: Eastman Kodak Company

Financial Media: 
David Lanzillo, Kodak, +1 585-781-5481, david.lanzillo@kodak.com 
or 
Trade Media: 
Jackie Mangione, Kodak, +1 585-724-0732, jacqueline.mangione@kodak.com 
Patrick Foarde, Ketchum, +1 404-879-9254, patrick.foarde@ketchum.com