Read Larry Connors' blog – Short Term Trading Strategies
National and EU governments are now showing the level of commitment to the green energy sector that would encourage the development and marketing of green retail energy tariffs. There is scope for suppliers to boost their green energy sales by filling a growing gap in the marketplace as green regulations increasingly take hold.
Scope
- Ten years of renewable power generation data for the USA, Europe, East / Southeast Asia, Oceania and South Asia.
- A detailed review of European consumer perceptions about climate change and the way in which these could be leveraged by utilities.
- A review of some of the significant efforts in green tariff marketing: in the United States, the United Kingdom, the Netherlands and Australia.
- A review of some of the world's most pioneering green programs and how best practices can help offset current market structure limitations.
Highlights of this title
- Legislation and green awareness have spurred the generation of renewable power, led by EU Member States. Governments play a crucial role in making green energy economically viable, by stimulating the supply side, yet the green B2C market remains very much a marginal part of the power industry and has achieved a fraction of its true potential.
- Green tariffs will remain peripheral where suppliers only market them at a premium. Residential customers need reassurances that they are actually buying real green power. Excessively pushing the environmental angle may breed customer cynicism and be counterproductive. Pioneers of green programs have learned to stay clear of these pitfalls.
- Green energy is subject to the economic needs of stakeholders and their wider regulatory constraints, yet the growing issue of climate change now provides suppliers with opportunities in selling green energy. For now, utilities can overcome market structure limitations by deploying best practices that centre on price, product and promotion.
Key reasons to purchase this title
- Determine how utilities can lobby governments and amend their own internal product management operations to sustainably boost green B2C sales.
- Determine what consumers are willing to do to fight climate change, what products and services they are likely to take up and at what additional cost.
- Understand how and why certain providers and countries are fairing much better than others in their efforts to market green energy.
Key Topics Covered:
ANALYSIS
- Environmental issues are taking centre stage across world energy markets
- To date, the global market for green energy tariffs has been driven by three main factors
- Interest in protecting the world's environment has increased dramatically, presenting new opportunities for B2C green tariffs
- The emergence of green retail tariffs is a response to the liberalization of electricity and gas markets worldwide
- The Kyoto Protocol instigated a political movement that drove the uptake of large-scale renewable power worldwide
- Renewable energy directives worldwide have sparked the adaptation of numerous legal frameworks (1/2)
- Renewable energy directives worldwide have since sparked the adaptation of numerous legal frameworks (2/2)
- Legislation and green awareness have spurred the strong uptake of renewable power on the supply side, led by EU Member States
- Globally, key renewable energy indicators have shown dramatic gains over the past three years - a trend which is likely to continue
- Consumers will change their habits provided utilities offer them the means and incentives to do so
- More than half of Europeans feel informed about climate change
- Europeans deem climate change to be a very serious issue and one of the most serious problems facing the world
- Climate change is perceived as a serious problem, but one which European citizens are willing to address
- A significant proportion of Europeans citizens are willing to pay more for green energy
- Green tariffs linked to the reduction of energy consumption in the home demonstrate great comparative potential
- Genuine concern about climate change does not always result in remedial actions with tangible green benefits
- Where electricity prices are much higher than the EU average, citizens are less willing to pay for green energy
- Europeans citizens believe that the different stakeholders aren't doing enough to fight climate change
- Green tariffs could help meet the expectations that citizens have of corporations and industry
- A review of countries involved in green tariff marketing suggests lessons are to be learned in the US
- In the US' partly deregulated electricity market, three types of green power retail offerings coexist
- Despite the economic downturn, US utilities significantly expanded green power sales at a national level
- Utility green energy sales in the US continue to make up an increasing part of total retail electricity sales
- More US consumers are making clean power choices than ever before
- The success of US green tariffs is attributed to persistent and creative marketing strategies and a falling premium
- US green power markets will continue growing but state RPS requirements threaten to alter market dynamics
- In the UK, the disjuncture between green wholesale and green supply is caused by the Renewables Obligation
- In the UK, the disjuncture between green wholesale and green supply is caused by the Renewables Obligation
- Of the five types of 'green' tariffs offered by suppliers in the UK in 2008, some were much 'greener' than others
- Of the five types of 'green' tariffs offered by suppliers in the UK in 2008, some were much 'greener' than others
- In 2008, most 'green' energy tariffs suffered from a lack of transparency and clarity.
- In September 2009, there are less green source and green fund tariffs than at the same time in 2008
- In the UK, there is still no impartial green tariffs accreditation or audit scheme to substantiate supplier's claims
- In Germany, green energy tariffs are actively being promoted as an alternative and way of curbing unpopular nuclear and coal power
- Green tariffs are mainstream in the Netherlands but incoming EU legislation could unsettle high rates of take-up
- The success of Australia's green tariff program hinges on liberalized energy markets and a strong accreditation program
- Pioneering green retail programs highlight the elements central to any successful green tariff strategy
- Palo Alto has created one of the most effective and successfully marketed green power programs in the US (1/2)
- Palo Alto has created one of the most effective and successfully marketed green power programs in the US (2/2)
- Ecotricity has positioned itself as a semi-green, sustainable, non-premium, small and credible energy company
- Green Energy UK differentiated itself by only supplying 'deep green' or 'pale green' electricity
- Good energy's has positioned itself as the UK's greenest and only 100% true 'deep' green energy supplier
- British Gas offers two 100% green tariffs: Future Energy and Zero Carbon, both at a price premium
- Bounce Energy offer fixed rate for their 100% renewable energy and a modern and rewarding marketing program
- The deployment of best practices can offset many of the B2C renewable energy market structure limitations
- Regional, national, and international policies drive the market for green energy, mainly from the supply-side
- Green energy is subject to the economic needs of stakeholders and their wider regulatory constraints
- Green energy providers are increasingly scrutinized and held to account by their customers and industry
- Utilities must create new 'low hanging fruit' by driving the adoption of renewable energy, by partnership
- Beyond government legislation, best practices in green tariff marketing centre on price, product and promotion
- The successful sale of utility green energy tariffs must focus on five key elements of strategy
- The burden is on utilities to lobby governments and amend their own internal product management operations
For more information visit http://www.researchandmarkets.com/research/911af0/trends_in_b2c_gree
Source: Datamonitor
CONTACT: Laura Wood, Senior Manager, Research and Markets Fax: +1 646 607 1907 (US) Fax: +353 1 481 1716 (Rest of World) e-mail: press@researchandmarkets.com
((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.
More News:
Market Updates |
Stock Alerts |
All Trading News |
Stock Index
About TradingMarkets | Contact | Advertise | Careers | Link to Us | Site Map | Help | Terms & Conditions | Privacy Policy | Return Policy | Testimonials | Feedback
The Connors Group, Inc. ("Company") is not an investment advisory service, nor a registered investment advisor or broker-dealer and does not purport to tell or suggest which securities or currencies customers should buy or sell for themselves. The analysts and employees or affiliates of Company may hold positions in the stocks, currencies or industries discussed here. You understand and acknowledge that there is a very high degree of risk involved in trading securities and/or currencies. The Company, the authors, the publisher, and all affiliates of Company assume no responsibility or liability for your trading and investment results. Factual statements on the Company's website, or in its publications, are made as of the date stated and are subject to change without notice.
It should not be assumed that the methods, techniques, or indicators presented in these products will be profitable or that they will not result in losses. Past results of any individual trader or trading system published by Company are not indicative of future returns by that trader or system, and are not indicative of future returns which be realized by you. In addition, the indicators, strategies, columns, articles and all other features of Company's products (collectively, the "Information") are provided for informational and educational purposes only and should not be construed as investment advice. Examples presented on Company's website are for educational purposes only. Such set-ups are not solicitations of any order to buy or sell. Accordingly, you should not rely solely on the Information in making any investment. Rather, you should use the Information only as a starting point for doing additional independent research in order to allow you to form your own opinion regarding investments. You should always check with your licensed financial advisor and tax advisor to determine the suitability of any investment.
HYPOTHETICAL OR SIMULATED PERFORMANCE RESULTS HAVE CERTAIN INHERENT LIMITATIONS. UNLIKE AN ACTUAL PERFORMANCE RECORD, SIMULATED RESULTS DO NOT REPRESENT ACTUAL TRADING AND MAY NOT BE IMPACTED BY BROKERAGE AND OTHER SLIPPAGE FEES. ALSO, SINCE THE TRADES HAVE NOT ACTUALLY BEEN EXECUTED, THE RESULTS MAY HAVE UNDER- OR OVER-COMPENSATED FOR THE IMPACT, IF ANY, OF CERTAIN MARKET FACTORS, SUCH AS LACK OF LIQUIDITY. SIMULATED TRADING PROGRAMS IN GENERAL ARE ALSO SUBJECT TO THE FACT THAT THEY ARE DESIGNED WITH THE BENEFIT OF HINDSIGHT. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFITS OR LOSSES SIMILAR TO THOSE SHOWN.
The Connors Group, Inc.
10 Exchange Place, Suite 1800
Jersey City, NJ 07302
© Copyright 2009 The Connors Group, Inc.
