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From January 2005 to September 2009, an aggregate amount of 176794591 shares of PNRA have been shorted for a total dollar value of $10,077,291,687.00. The PNRA SqueezeTrigger price of $57.687 is the volume weighted average price that all shorts are short in shares of PNRA. There is still approximately $225,709,120.00 of potential short covering in shares of PNRA.
SqueezeTrigger.com has built a massive database that collects, analyzes and publishes a proprietary SqueezeTrigger Price for each stock that has been shorted. The data has then been integrated into an automated trading platform which can be used to connect to a live online broker and automate your trading of short squeeze events. It is extremely powerful with lightening fast execution at a very low price. Both the trading software and SqueezeTrigger data feed are available at http://www.squeezetrigger.com.
PANERA BREAD A (NASDAQ:PNRA) Panera Bread Company (Panera Bread) operates a retail bakery-cafe business and franchising business under the concept names Panera Bread and Saint Louis Bread Co. As of December 27, 2005, the Company's retail operations consisted of 311 Company-owned bakery-cafes. It operates in three segments: the Company-owned bakery-cafe operations segment, the franchise operations segment, and the fresh dough operations segment. The Company provides fresh baked goods, made-to-order sandwiches on freshly baked breads, soups, salads, custom roasted coffees and other cafe beverages, and targets suburban dwellers and workers. Bakery-cafes are principally located in suburban, strip mall and regional mall locations, and operate in 36 states. As of December 27, 2005, its fresh dough operations, which supply fresh dough items daily to both Company-owned and franchise-operated bakery-cafes, consisted of 16 Company-owned fresh dough facilities. In November 2005, the Company acquired 21 operating bakery-cafes and the area development rights from a franchisee in certain markets in the Indiana area.
The Company-Owned Bakery-Cafe Operations Segment
The Company's restaurant concept focuses on the Specialty Bread/ Bakery-Cafe category. The Company operates in several segments of the restaurant business: breakfast, lunch, PM chill out, lunch in the evening, and take home bread. As of December 27, 2005, there were 566 franchised bakery-cafes operating and signed commitments to open an additional 416 franchised bakery-cafes.
The key menu groups are fresh baked goods, made-to-order sandwiches and salads, soups, and cafe beverages. Included within these menu groups are a range of freshly baked bagels, breads, muffins, scones, rolls, and sweet goods; made-to-order sandwiches; soups; custom roasted coffees and cafe beverages, such as hot or cold espresso and cappuccino drinks. Examples of products introduced, during the fiscal year ended December 27, 2005 (fiscal 2005), include souffles and artisan sweet goods at breakfast, and numerous sandwiches and salads utilizing antibiotic free chicken.
Franchise Operations Segment
The franchise agreement typically requires the payment of a franchise fee of $35,000 per bakery-cafe (broken down into $5,000 at the signing of the area development agreement and $30,000 at or before the bakery-cafe opens) and continuing royalties of 4-5% on sales from each bakery-cafe. Franchise-operated bakery-cafes follow the same standards for in store operating standards, product quality, menu, site selection, and bakery-cafe construction as do Company-owned bakery-cafes. The franchisees are required to purchase all of their dough products from sources approved by the Company. Its fresh dough facility system supplies fresh dough products to substantially all franchise-operated bakery-cafes. The Company does not finance franchisee construction or area development agreement (ADA) payments. In addition, it does not hold an equity interest in any of the franchise-operated bakery-cafes.
The Company has entered into franchise ADAs with 41 franchisee groups (area developers), as of December 27, 2005. Also, as of December 27, 2005, there were 566 franchise-operated bakery-cafes open and commitments to open 416 additional franchise-operated bakery-cafes.
The Fresh Dough Operations Segment
Bakery-cafes use fresh dough for their artisan and sourdough breads and bagels. Fresh dough is supplied daily by the fresh dough facilities to both Company-owned and franchise-operated bakery-cafes. There were 17 regional fresh dough facilities, of which 16 were Company-owned and one was franchise-operated, as of December 27, 2005, December 25, 2004 and December 27, 2003.
The Company has contracted externally for the supply of the remaining baked goods in the bakery-cafes, referred to as sweet goods. In November 2002, it entered into an agreement with Dawn Food Products, Inc. to provide sweet goods for the period 2003-2007.
The SqueezeTrigger database of approximately 1 billion short sale transactions goes back to January 1, 2005 and calculates the exact price at which the Total Short Interest is short in each stock. This data was never before available prior to January 1, 2005 because the Self Regulatory Organizations (primary exchanges) guarded it aggressively. After the SEC passed Regulation SHO, exchanges were forced to allow data processors like SqueezeTrigger.com to access the data. Total Short Interest is the number of shares shorted but not yet covered, and is different from total short volume. To access SqueezeTrigger Prices ahead of potential short squeezes beginning, visit http://www.squeezetrigger.com
About SQUEEZETRIGGER.COM
WWW.SQUEEZETRIGGER.COM is a service designed to help bonafide shareholders of publicly traded US companies fight short selling. SqueezeTrigger.com has built a proprietary database that uses Threshold list feeds and short sale time and sale data from NASDAQ, AMEX and NYSE to generate detailed and useful information to combat the short selling problem. For the first time, actual trade by trade data is available to the public that shows the attempted size, actual size, price and average value of short sales in stocks that have been shorted. This information is valuable in determining the precise point at which short sellers go out-of-the-money and start losing on their short trades.
SQUEEZETRIGGER.COM has built a massive database that collects, analyzes and publishes a proprietary SqueezeTrigger for each stock that has been shorted. The SqueezeTrigger database of nearly one billion short sale transactions goes back to January 1, 2005 and calculates the exact price at which the Total Short Interest is short in each stock. This data was never before available prior to January 1, 2005 because the Self Regulatory Organizations (primary exchanges) guarded it aggressively. After the SEC passed Regulation SHO, exchanges were forced to allow data processors like SqueezeTrigger.com to access the data.
The SqueezeTrigger database collects individual short trade data on over 7,000 NYSE, AMEX and NASDAQ stocks and general short trade data on nearly 8,000 OTCBB and PINKSHEET stocks. Each month the database grows by approximately 50,000,000 short sale transactions and provides investors with the knowledge necessary to time when to buy and sell stocks with outstanding short positions. By tracking the size and price of each month's short transactions, SQUEEZETRIGGER.COM provides institutions, traders, analysts, journalists and individual investors the exact price point where short sellers start losing money and a short squeeze can begin.
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