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Hudson City Reports Major Market Share Gains

Wed. October 28, 2009; Posted: 03:34 PM
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PARAMUS, N.J., Oct 28, 2009 /PRNewswire-FirstCall via COMTEX/ -- HCBK | Quote | Chart | News | PowerRating -- Hudson City Bancorp, Inc. ("Hudson City") (Nasdaq: HCBK), the largest savings bank and one of the top 25 banks in the United States, reported today that the Bank increased its deposit market share in 96% of its branch locations for the period June 2008 through June 2009. Hudson City has 131 branches, located in 10 of the top 50 U.S. counties rated in median household income.

"The fact that we were able to increase market share in some of the most competitive markets in the country is evidence that our strategy is working," said Ronald E. Hermance, Jr., Chairman, President and Chief Executive Officer. Hudson City had $23.11 billion in deposits and $58.88 billion in total assets at September 30, 2009.

According to Hermance, "A core principle of our growth strategy is expanding our footprint into contiguous, high-potential markets." To place the Bank's performance into perspective, Hudson City entered Long Island, New York in late 2004 and the Staten Island, New York, market in August 2005. Hudson City established a foothold in Westchester, Rockland, and Putnam counties in New York, and Fairfield County, Connecticut, with the acquisition of Sound Federal Savings bank in July 2006. "Since then the Bank's performance has been exemplary. In just a few years we have been able to effectively introduce the Hudson City brand to new customers. We continue to make significant inroads in these new markets through our commitment to customer service and our ability to pay competitive rates. As a result, we have been able to attract deposits and retain them," Hermance said. In fact, according to the latest figures compiled by the FDIC, Hudson City increased its customer deposits 88.2% in Connecticut, 59.9% in New York and 23.5% in New Jersey for the period June 2008 through June 2009.

As another indication of superior performance, Hudson City averages more than double the deposits-per-branch than its competitors, with $175 million in deposits-per-branch compared to the national average of $76 million for FDIC-insured institutions. "This is a wonderful indication of customer satisfaction," said Hermance.

While Hudson City's growth has exceeded 20% over the last 10 years, that growth must be carefully managed. Hudson City has consistently been named The Most Efficient Bank in America -- another name for being the nation's low-cost provider. Hudson City's efficiency ratio for the first 9 months of 2009 was 21.49% compared to the latest reported industry average of 59.24% for banks and thrifts with assets over $10 billion. The efficiency ratio measures operating costs expended to raise a dollar of revenue. Hudson City has the lowest ratio in the group. This enables the Bank to deliver significant values to customers in the form of higher deposit yields, competitive mortgage rates, lower fees, and a straightforward, streamlined loan process.

Hudson City Bancorp, Inc., the largest savings bank in the United States, is recognized as The Most Efficient Bank in the country. Hudson City, headquartered in New Jersey, also serves customers throughout the surrounding metropolitan New York area with branches located in Westchester, Fairfield, Putnam, and Rockland counties, as well as in Long Island, Staten Island, and the New Jersey suburbs of Philadelphia. Deposit accounts at Hudson City are FDIC insured to the maximum allowed by law.

This release may contain certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, and may be identified by the use of such words as "may," "believe," "expect," "anticipate," "should," "plan," "estimate," "predict," "continue," and "potential" or the negative of these terms or other comparable terminology. Examples of forward-looking statements include, but are not limited to, estimates with respect to the financial condition, results of operations and business of Hudson City Bancorp that are subject to various factors which could cause actual results to differ materially from these estimates. Any or all of the forward-looking statements in this release and in any other public statements made by Hudson City may turn out to be wrong. They can be affected by inaccurate assumptions Hudson City might make or by known or unknown risks and uncertainties. Consequently, no forward-looking statement can be guaranteed. Hudson City does not intend to update any of the forward-looking statements after the date of this release or to conform these statements to actual events.

SOURCE Hudson City Bancorp, Inc.

 
For full details on Hudson City Bancorp Inc (HCBK) click here. Hudson City Bancorp Inc (HCBK) has Short Term PowerRatings of 6. Details on Hudson City Bancorp Inc (HCBK) Short Term PowerRatings is available at This Link.

    


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