Tyler Technologies, Inc. Unveils Integrated Branding Initiative

DALLAS, Oct 28, 2009 (BUSINESS WIRE) --
TYL | Quote | Chart | News | PowerRating -- Tyler Technologies, Inc., the nation's leading software provider
exclusively serving the public sector, has unveiled a new comprehensive
brand strategy. This expansive branding effort was developed in
partnership with Addison-based Agency Creative. Tyler delivers
integrated, end-to-end information management solutions and services
that empower local government--cities, counties, schools and other
government entities--to be more efficient, accessible and responsive to
their citizens. Tyler has grown over the past decade through a series of
strategic acquisitions and, as a result, the company has added many
well-known public sector software brand names such as Munis(R),
Incode(TM), Odyssey(R) and Versatrans(R).

"These acquired businesses were market leaders in their own right, each
having their own identity and brand equity that were extremely valuable
to Tyler," said Tyler's Vice President of Marketing Samantha Crosby. "At
the same time, this posed a challenge for us. We needed a new brand
position that would enable us to more effectively promote Tyler the
company, without losing the equity of these distinct solutions and
diverse product offerings."

Tyler selected Agency Creative to help accomplish this major
undertaking. "This was a huge assignment to wrap our arms around," said
Agency Creative President Mark Wyatt. "We wasted no time in getting
started."

After quantitative research, the result was a new brand position, a
portable logo and a strategically focused tagline. The new Tyler logo
places greater emphasis on the parent brand. It is a portable brand mark
designed to also lock up the names of Tyler's solution sets. The new
brand was previewed at the 2009 Courts Technology Conference with a
40'x40' exhibit. In addition to eye-catching graphics, the display
featured the company's new positioning line "Empowering people who serve
the public" and a three-minute video developed by the agency.

Agency Creative also created a new, broad-based print campaign targeting
the various branches of the public sector. The print ads, as well as the
collateral, were based on insights gleaned from the Tyler team and
market research. The agency also developed an upbeat corporate video and
an internal marketing campaign to build employee enthusiasm for the new
brand. All of this culminated in a coordinated unveiling in early
October to more than 2,000 Tyler employees and managers in eight
locations across the country.

"Agency Creative has provided tremendous counsel, creative strength,
insights and patience throughout this process," said Crosby. "Their
partnership was essential to the success of our new brand."

Agency Creative, headquartered in Addison, Texas, is a
full-service strategic branding agency that specializes in helping
companies deal with the challenges and obstacles that are associated
with brand transition. More information about Agency Creative can be
found at www.agencycreative.com.

Tyler Technologies, based in Dallas, is a leading provider of
end-to-end information management solutions and services for local
governments. Tyler partners with clients to enable the public
sector--cities, counties, schools and other government entities--to become
more efficient, more accessible, and more responsive to the needs of
citizens. Tyler's client base includes more than 8,000 local government
offices throughout all 50 states, Canada, Puerto Rico and the United
Kingdom. Tyler has been named one of "America's 200 Best Small
Companies" for two consecutive years by Forbes Magazine.
More information about Tyler Technologies can be found at www.tylertech.com.

Tyler's new logo and branding can be found at: http://www.agencycreative.com/case-studies-tyler-technologies.html

For media inquiries concerning this story, please contact Mark Wyatt,
President, at 972-488-1660 or by e-mail at info@agencycreative.com.

SOURCE: Tyler Technologies, Inc.

Agency Creative 
Mark Wyatt, President, 972-488-1660 
info@agencycreative.com

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