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According to Carmike, the facility is also registered with the U.S. Green Building Council - to be certified as the nation's first stand-alone LEED (Leadership in Energy and Environmental Design) theatre.
The new entertainment complex, located at the corner of 3rd and Broad Street in Chattanooga, TN, is equipped with stadium-style rocking chair seats with retractable cup holder armrests, in 11 of its 12 auditoriums. The 12th auditorium is Carmike's first-ever VIP screening room, where 21-and-older patrons will be offered a selection of beers, as well as choices from a gourmet menu or standard concessions fare. They will be cheerfully served by wait-staff, while enjoying first-run features and alternative content, from their stadium-style, leather reclining seats with push-button controls.
"We are delighted that Carmike has taken the lead in LEED-certified cinema construction with the opening of their new facility. Our sincere hope is that this will encourage other business owners and developers to focus on how they can also build progressive new structures that are increasingly 'green' in nature," said Jeff Pfitzer, Director of Special Projects for The RiverCity Company, a private, non-profit corporation focused on downtown development in Chattanooga, and developer of the theatre.
Features of Carmike's Majestic 12 Cinemas include:
- Convenience to public transportation options
- Local, recycled construction materials used throughout building process
- Energy efficiency and performance
o White membrane roof - reflecting solar energy
o LED and fluorescent fixtures with programmable controls and sensors
- Rainwater and condensation usage - in restrooms and landscape irrigation
"Carmike is happy about the opening of our new, environmentally friendly 12-plex - combining environmentally friendly building design with digital and 3D exhibition technology," noted Carmike President and CEO David Passman. "We realize environmental challenges and concerns facing our planet are becoming more critical with each passing day. For this reason, we especially look forward to bringing the first-ever 'green' entertainment complex to the people of Chattanooga and the surrounding communities, and we know they will also love the first-run Hollywood entertainment, including 3D features and digital alternative content, such as live sporting events, opera and independents films."
On Thursday, November 5th, Carmike said its Majestic 12 will host a VIP Fundraising Event at its theatre. Net proceeds from the gala evening will benefit six local, Chattanooga-based non-profit organizations:
- Children's Advocacy Center
- Creative Discovery Museum
- McKamey Animal Care and Adoption Center
- Partnership for Families, Children and Adults
- T.C. Thompson Children's Hospital
- Tennessee Aquarium
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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