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The partnership will launch with over 5,000 videos reaching Dailymotion's large community of independent music fans. Dailymotion will promote the videos through programming on its home page and music channel as well as the highly viral habits of Dailymotion's music fans.
"Partnering with The Orchard will further strengthen our already strong offer to our large audience of independent music fans. It also provides a valuable opportunity for our advertisers to reach a large audience of fiercely independent music lovers," said Joy Marcus, General Manager of Dailymotion US. Dailymotion's advertisers include top brands such as Proctor & Gamble, Disney, and MTV.
"Providing our music videos to Dailymotion's community of independent music fans will result in enormous value and reach for our artists and labels around the world," commented Brad Navin, Executive Vice President of The Orchard.
Over the last year, Dailymotion has almost doubled its global and US audience while vastly expanding its library of premium independent and TV content.
About Dailymotion
As one of the leading sites for sharing videos, Dailymotion attracts 60 million unique monthly visitors and one billion videos views worldwide (source: comScore, August 2009). Dailymotion offers the best content from users, independent content creators and premium partners. Using the most advanced technology for both users and content creators, Dailymotion provides high-quality and HD video in a fast, easy-to-use website that also automatically filters infringing material as notified by content owners. Offering 18 localized versions, Dailymotion's mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection. www.dailymotion.com.
About The Orchard(R)
Headquartered in New York and London with operations in 25 markets around the world, The Orchard (NASDAQ: ORCD | Quote | Chart | News | PowerRating) is a full service media company specializing in the distribution of music and video entertainment. Founded in 1997, the company is a global leader in digital marketing and distribution, driving sales across more than 730 digital storefronts and mobile carriers in 69 countries. Fostering creativity and independence, The Orchard enables labels, artists and rights holders to grow and monetize audiences globally. For further information please visit www.theorchard.com.
SOURCE: Dailymotion
For Dailymotion: Ephraim Cohen, 917-215-5413 cohen@fortexgroup.com or For The Orchard: Cornerstone Ed James, 212-652-9295 ed@cornerstonepromotion.com
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