KETCHUM Earns PRSA-LA 2009 President's Award for Most Wins at 45th Annual PRism Awards

LOS ANGELES, Oct 29, 2009 (BUSINESS WIRE) --
MAT | Quote | Chart | News | PowerRating -- The Public Relations Society of America's Los Angeles Area Chapter (PRSA-LA)
presented its 45th Annual PRism Awards on Oct. 22 at the
Hollywood Renaissance Hotel to honor excellence in public relations.
Ketchum Los Angeles earned the President's Award for
winning nine PRism Awards and six Awards of Excellence. The Pittsburgh
Chapter of PRSA, which judged the 250 entries, awarded Ketchum with the Best
of Show award for the agency's work with Mattel on "Barbie
Celebrates 50 Fabulous Years" campaign. Mattel also took home the
coveted PR Team of the Year Award for the same campaign.

PRSA-LA's president-elect Eric Moses presented Los Angeles-based Homeboy
Industries founder and Executive Director Father Greg Boyle with the Citizen
of the Year Award for his work in creating the largest and most
successful gang intervention program in the country.

PainePR Chief Executive Officer Daryl McCullough was honored as the
chapter's Public Relations Professional of the Year for
his active leadership contribution to PRSA over the past decade and
award-winning career spanning nearly 25 years. "Daryl is one of the most
respected professionals in our industry serving as a role model for both
senior and junior PR executives," said Rita Tateel, PRSA-LA president.

KTLA's Kurt "The
Cyber Guy" Knutsson served as host and while emphasizing the
ever-evolving impact of the social media revolution that is upon us, he
awarded iTunes(R) Gifts Cards from the podium to attendees sending Twitter
"tweets" to his hand-held device.

The non-profit Grandparents as Parents of Canoga Park was awarded
the $10,000 Don Perkins Community Service Grant. Constance Farrell,
Communications Coordinator for the Los Angeles Conservancy, and Matt
Meeks, Director at Bender/Helper Impact, were named winners of the Trevett
Award, which honors young public relations professionals from the
greater Los Angeles area.

The PRSA-LA PRism Awards recognize public relations excellence in 65
categories & subcategories of Program Campaigns ranging from new product
launches, multicultural communications, environmental and healthcare
programs to Tactical Programs that include social media, public service
announcements and media writing. This year, public relations agencies,
corporations, non-profits, foundations, and government organizations
submitted a record 250 entries.

All 2009
PRSA-LA PRism Award Winners can be viewed online. Follow PRSA-LA on Facebook
and Twitter.

About PRSA LA

The Los Angeles Area Chapter of the Public Relations Society of America
is comprised of over 600 public relations professionals, representing
many of Southern California's corporations, public relations agencies,
independent practitioners, education and health institutions. The
chapter's diverse membership benefits from the educational and
networking opportunities as well as from the services provided which
include job listings, referral programs, internship opportunities,
chapter meetings, and other resources.

SOURCE: PRSA LA

PRSA LA 
Rita Tateel, 323-651-3300 
Rita@CelebritySource.com

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