RMG Networks Solidifies Leadership Position in Health Club Media

SAN FRANCISCO, Oct 29, 2009 (BUSINESS WIRE) --
LTM | Quote | Chart | News | PowerRating -- RMG
Networks, operator of the largest digital health club media network
in the U.S., announced today a broad series of partnerships that firmly
establishes the company as the elite provider of premium media in health
clubs nationwide. Agreements with two of the nation's premier athletic
clubs, LIFE TIME FITNESS and Western Athletic Clubs, will significantly
increase the audience delivered through RMG's Health & Fitness network
to more than 10 million monthly digital viewers. Additionally, the
company revealed a partnership with NetPulse, the leading provider of
personal entertainment systems on cardio machines, which positions RMG
to capitalize on the digital evolution of health club media.

RMG's new partners consist of some of the largest players in the fitness
industry. LIFE TIME FITNESS - which also owns and manages its own
in-club television network, Life Time Vision - has premium club
facilities across 24 markets with an average attendance per club of more
than 50,000 monthly. Western Athletic Clubs, which operates the
exclusive Bay Club chain in addition to several others throughout the
Western United States, is one of the finest and most awarded health club
companies in the U.S. RMG's Health & Fitness network will now reach a
daily audience of more than 300,000 light-TV viewing fitness
enthusiasts, more than eight times the size of the New York City
Marathon.

"We are excited about our new strategic partnerships with LIFE TIME
FITNESS, Western Athletic Clubs and NetPulse," said Garry McGuire, RMG's
CEO. "Adding these premium partners to our network solidifies RMG's
position as the largest digital health club media network in the country
and allows us to continue delivering the targeted audiences advertisers
are most interested in, at scale."

RMG's Health & Fitness network delivers the most requested TV networks
by health club users, such as CNN, MSNBC, CNBC and E!, to an audience of
light-TV viewing gym-goers (a group that watches 2 fewer hours of TV per
day than the average American) at one of the few points in their day
when they are deeply engaged with a TV screen. RMG's partnership with
NetPulse will leverage NetPulse's digital content delivery to add more
granular targeting capabilities to the network.

"Having done several custom research studies over the past two years on
RMG's Health & Fitness network, there is no question that this network
represents a very compelling and engaged audience for advertisers," said
Paul Lindstrom, SVP at The Nielsen Company. "The addition of NetPulse's
platform to the network only extends the ways in which advertisers will
be able to connect with this affluent, captive audience."

"We're excited by these developments at RMG because it gives us better
access to, and more of, an audience that is highly desirable but very
hard to reach," said Jill Nickerson, VP Director of OOH at Horizon. "The
new size and capabilities of this partnership makes this an optimal way
of reaching and engaging people when they are working out."

About RMG Networks

RMG Networks is a leading media company focused on aggregating
high-value consumers into targeted audience networks. Our Business
Traveler, Health & Fitness and Urban Mobile audience networks deliver
nearly 25MM high quality monthly impressions across 15,000 screens
nationwide. We provide agencies and advertisers access to highly
desirable, elusive audiences through some of the most attractive and
engaging media opportunities available to advertisers in the media
landscape today. Across our three networks, advertisers can utilize
on-screen media, branded content opportunities, on-location activation
and mobile interactivity to connect to their consumers.

RMG Networks is backed by National
CineMedia, LLC (NCM), operator of the largest digital in cinema
network in North America, and Kleiner
Perkins Caufield & Byers (KPCB), a leading venture capital firm
with a rich history of building entrepreneurial investments into
successful enterprises.

For more information, please visit www.RMGNetworks.com.

SOURCE: RMG Networks

Allison & Partners 
Susie Hughes, 415-277-4931 
Susie@allisonpr.com

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