RMG Networks Solidifies Leadership Position in Health Club Media

RMG's new partners consist of some of the largest players in the fitness industry. LIFE TIME FITNESS - which also owns and manages its own in-club television network, Life Time Vision - has premium club facilities across 24 markets with an average attendance per club of more than 50,000 monthly. Western Athletic Clubs, which operates the exclusive Bay Club chain in addition to several others throughout the Western United States, is one of the finest and most awarded health club companies in the U.S. RMG's Health & Fitness network will now reach a daily audience of more than 300,000 light-TV viewing fitness enthusiasts, more than eight times the size of the New York City Marathon.

"We are excited about our new strategic partnerships with LIFE TIME FITNESS, Western Athletic Clubs and NetPulse," said Garry McGuire, RMG's CEO. "Adding these premium partners to our network solidifies RMG's position as the largest digital health club media network in the country and allows us to continue delivering the targeted audiences advertisers are most interested in, at scale."

RMG's Health & Fitness network delivers the most requested TV networks by health club users, such as CNN, MSNBC, CNBC and E!, to an audience of light-TV viewing gym-goers (a group that watches 2 fewer hours of TV per day than the average American) at one of the few points in their day when they are deeply engaged with a TV screen. RMG's partnership with NetPulse will leverage NetPulse's digital content delivery to add more granular targeting capabilities to the network.

"Having done several custom research studies over the past two years on RMG's Health & Fitness network, there is no question that this network represents a very compelling and engaged audience for advertisers," said Paul Lindstrom, SVP at The Nielsen Company. "The addition of NetPulse's platform to the network only extends the ways in which advertisers will be able to connect with this affluent, captive audience."

"We're excited by these developments at RMG because it gives us better access to, and more of, an audience that is highly desirable but very hard to reach," said Jill Nickerson, VP Director of OOH at Horizon. "The new size and capabilities of this partnership makes this an optimal way of reaching and engaging people when they are working out."

About RMG Networks

RMG Networks is a leading media company focused on aggregating high-value consumers into targeted audience networks. Our Business Traveler, Health & Fitness and Urban Mobile audience networks deliver nearly 25MM high quality monthly impressions across 15,000 screens nationwide. We provide agencies and advertisers access to highly desirable, elusive audiences through some of the most attractive and engaging media opportunities available to advertisers in the media landscape today. Across our three networks, advertisers can utilize on-screen media, branded content opportunities, on-location activation and mobile interactivity to connect to their consumers.

RMG Networks is backed by National CineMedia, LLC (NCM), operator of the largest digital in cinema network in North America, and Kleiner Perkins Caufield & Byers (KPCB), a leading venture capital firm with a rich history of building entrepreneurial investments into successful enterprises.

For more information, please visit www.RMGNetworks.com.

SOURCE: RMG Networks

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