New book by Larry Connors Click here Improve your trading - See how
"Given PUMA's history in DJ culture this game was the perfect fit," said Antonio Bertone, PUMA's Chief Marketing Officer. "Having PUMA's gear featured in such an innovative game, allows us to interact with our consumers in a whole new way."
In-store DJ Hero demo stations and displays will be making an appearance in select PUMA Stores across the country this month as well as in key retail partner locations. The PUMA footwear, apparel, and accessories featured in the game will be available for purchase at PUMA Stores and online at puma.com. Consumers are also encouraged to go online to puma.com/djhero to register and receive rewards and special codes to unlock an additional character in the game.
To celebrate the partnership and the launch of the game, PUMA will be hosting a nationwide series of events in November and December featuring DJ performances, DJ Hero game demos, and contests. The events will take place at PUMA stores and at key retail partners including Bodega, Boston; Michael K, NYC; Shoe Biz, San Francisco; Belmont Army Supply, Chicago; Sportie SD, San Diego; VILLA, Philadelphia; Millennium Shoes, LA; and select Nordstrom and Finish Line locations.
PUMA has long been involved in the music world, supporting both up-and-coming and established artists including some of the talent featured in DJ Hero. The brand has also released three editions of 5X12, limited edition box sets of vinyl manufactured and produced entirely by PUMA and distributed to the world's top DJs. The project was created with the intention of helping cutting-edge record labels promote and market exciting music while contributing something of lasting value to DJ culture. In addition, PUMA has released several limited edition collaboration projects with Yo! MTV Raps and artists including The Thrills, and MSTRKRFT.
This partnership follows other successful video game integrations for the brand with past Activision titles. DJ Hero is available now for most video game platforms and is rated "T" (Teen -- Mild Suggestive Themes, Lyrics) by the ESRB. For more information about DJ Hero, please visit djhero.com, facebook.com/djhero, twitter.com/djhero and puma.com/djhero.
(C) 2009 Activision Publishing, Inc. Activision is a registered trademark and DJ Hero is a trademark of Activision Publishing, Inc. All rights reserved.
PUMA
PUMA is one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6086993&lang=en
SOURCE: PUMA
PUMA North America Katie Sheptyck, 978-698-1295 Katie.sheptyck@puma.com or For more press information visit: puma.digitalnewsagency.com
More News:
Market Updates |
Stock Alerts |
All Trading News |
Stock Index
About TradingMarkets | Contact | Advertise | Careers | Link to Us | Site Map | Help | Terms & Conditions | Privacy Policy | Return Policy | Testimonials | Feedback
The Connors Group, Inc. ("Company") is not an investment advisory service, nor a registered investment advisor or broker-dealer and does not purport to tell or suggest which securities or currencies customers should buy or sell for themselves. The analysts and employees or affiliates of Company may hold positions in the stocks, currencies or industries discussed here. You understand and acknowledge that there is a very high degree of risk involved in trading securities and/or currencies. The Company, the authors, the publisher, and all affiliates of Company assume no responsibility or liability for your trading and investment results. Factual statements on the Company's website, or in its publications, are made as of the date stated and are subject to change without notice.
It should not be assumed that the methods, techniques, or indicators presented in these products will be profitable or that they will not result in losses. Past results of any individual trader or trading system published by Company are not indicative of future returns by that trader or system, and are not indicative of future returns which be realized by you. In addition, the indicators, strategies, columns, articles and all other features of Company's products (collectively, the "Information") are provided for informational and educational purposes only and should not be construed as investment advice. Examples presented on Company's website are for educational purposes only. Such set-ups are not solicitations of any order to buy or sell. Accordingly, you should not rely solely on the Information in making any investment. Rather, you should use the Information only as a starting point for doing additional independent research in order to allow you to form your own opinion regarding investments. You should always check with your licensed financial advisor and tax advisor to determine the suitability of any investment.
HYPOTHETICAL OR SIMULATED PERFORMANCE RESULTS HAVE CERTAIN INHERENT LIMITATIONS. UNLIKE AN ACTUAL PERFORMANCE RECORD, SIMULATED RESULTS DO NOT REPRESENT ACTUAL TRADING AND MAY NOT BE IMPACTED BY BROKERAGE AND OTHER SLIPPAGE FEES. ALSO, SINCE THE TRADES HAVE NOT ACTUALLY BEEN EXECUTED, THE RESULTS MAY HAVE UNDER- OR OVER-COMPENSATED FOR THE IMPACT, IF ANY, OF CERTAIN MARKET FACTORS, SUCH AS LACK OF LIQUIDITY. SIMULATED TRADING PROGRAMS IN GENERAL ARE ALSO SUBJECT TO THE FACT THAT THEY ARE DESIGNED WITH THE BENEFIT OF HINDSIGHT. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFITS OR LOSSES SIMILAR TO THOSE SHOWN.
The Connors Group, Inc.
10 Exchange Place, Suite 1800
Jersey City, NJ 07302
© Copyright 2009 The Connors Group, Inc.
