MediaMath to Speak on Upcoming Ad Exchange, Data Exchange, and Media Panels

NEW YORK, Oct 29, 2009 (BUSINESS WIRE) --
SFE | Quote | Chart | News | PowerRating -- MediaMath,
the leading digital media buying platform and services company, today
announced that key members of its management team will speak at several
industry conferences over the next two weeks. Appearances will focus on
how advances in the media and data landscapes continue to transform
display advertising, and the way agencies using ad exchanges are
delivering enhanced campaign precision and business results for clients.

CONFERENCE DETAILS:

--
eXelate
Dataland Panel -- MediaMath CEO Joe
Zawadzki will be a featured panelist discussing the effects of
digital targeting data on buying specific audiences, and the resulting
ability agencies now have to precisely align impression-level bids
with the projected value those impressions deliver for client
campaigns. The panel will be held at 6 p.m. on Thursday, October 29,
2009 at the W Court Hotel in New York City.

--
Right Media Forum -- Mark
Mannino, MediaMath's Vice President of Supply & Data, will
participate in an expert panel entitled "The Power of Online Data,
Today and Tomorrow" on Tuesday, November 3, 2009 at 3:15 p.m., being
held at Yahoo! New York City. The panel will focus on how agencies can
use innovative data techniques to generate higher client performance
and business results.

--
Merriman
Curhan Ford 2009 Investor Conference -- Richard
Greenberg, MediaMath's Vice President of Marketing, will join
senior industry executives on the "Nothing but Net" panel to be held
November 10, 2009 at 10 a.m. at the Sofitel New York Hotel. Discussion
will focus on emerging dynamics in online media and how innovations
such as real-time bidding and data-enabled buying are impacting
agencies, advertisers, and publishers.

SPEAKER BIOGRAPHIES

--
Joe Zawadzki is the founding CEO of MediaMath, the leading
media-buying platform and services company that is helping to
transform the modern agency. Joe was previously the Founder and
President of [x+1], a marketing optimization company that was one of
Inc 500's fastest growing. He worked with AOL and Google/DoubleClick
on their optimization and yield management strategies, was awarded a
patent, and is an active investor in technology, media, real estate,
and film. In the more distant past, Joe was an investment banker and a
Teaching Fellow at Harvard.

--
Mark Mannino has been a senior executive at several innovative
media startups and is MediaMath's VP of Supply & Data. Mark's primary
role is to lead MediaMath's exchange, publisher, and data supplier
relationships, and evangelize the advantages that exchanges and
biddable media offer to networks and publishers. From 2002 to
2006, Mark led revenue at WhenU and grew the business to $50M in
sales. Between WhenU and MediaMath, Mark was VP of Operations at
Motionbox, a personal online video service, where he successfully
launched online marketing programs and the company's marketing
intelligence platform.

--
Richard Greenberg is a 16-year marketing veteran, and
MediaMath's VP of Marketing. At MediaMath, Rick focuses on corporate
marketing efforts, platform partnership development, and select client
relationships. Prior to MediaMath, Rick was a Partner at Rosetta, the
largest independent interactive agency in the U.S., where he helped
clients in the financial services, telecommunications, and travel
sectors improve their digital and direct marketing results. Rick also
spent five years in brand management at Procter & Gamble and Unilever,
and over six years in senior roles at such companies as Cordiant
Communications Group and Madison Direct Marketing.

The MediaMath buying platform provides advertising agencies with the
technology and back office services to trade effectively across leading
display advertising sources. It includes a common interface and
workflow, data management layer that integrates marketer and third-party
data, PhD-designed algorithms and bid optimization, and deep
relationships with over a dozen major sources of quality supply,
including Yahoo! RightMedia, Google's DoubleClick Advertising Exchange,
Microsoft AdECN, Facebook, and others.

ABOUT MEDIAMATH

MediaMath's automated buying platform provides advertising agencies with
access to more than 10 billion impressions daily, and a simple workflow
that manages the powerful analytics and rich data necessary to make best
use of them. Headquartered in New York, the company was founded in 2007
by a team of seasoned entrepreneurs, marketers, technologists, and
quants. Investors in the company include Safeguard Scientifics, Inc.
(NYSE: SFE), QED Investors, and European Founders Fund. For more
information on MediaMath, visit www.mediamath.com.

SOURCE: MediaMath

MEDIA CONTACT: 
Gregory FCA 
Kate Ritchie 
610-228-2129 
c: 484-557-5518 
kater@gregoryfca.com

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