Warner Music Nashville and BAM Racing Ink Alliance

Fri. October 30, 2009; Posted: 01:11 AM

Oct 30, 2009 (Close-Up Media via COMTEX) -- WMG | Quote | Chart | News | PowerRating -- BAM Racing and Warner Music Nashville (WMN) announced a strategic marketing alliance that will give WMN exclusive promotional opportunities with the NASCAR Sprint Cup racing team.

Under the agreement, WMN artists will have the opportunity to participate in branding and promotional programs at NASCAR events, including artist tie-ins, sponsorships and promotional appearances on racetrack video screens and event stages, as well as exclusive entertainment partner positioning for their images and branding on BAM's No. 49 racecar, show cars, transporter and pit equipment.

BAM racing owner Beth Ann Morgenthau said, "Our team has gone through an extensive renovation. We are rebuilding from the bones up. By partnering with Warner Music Nashville, their stable of artists and the staggering buying power of the country music fan base, we are looking forward to an extremely successful 2010 both on and off the racetrack."

"This is a unique opportunity to extend our artists brands to the vibrant NASCAR community, allowing us to tap into the natural synergy that has developed between the racing world and Country music fans," said John Esposito, President of Warner Music Nashville. "We're excited to have this opportunity to link our artists with one of NASCAR's most professional teams and look forward to exploring innovative ideas to make those synergies work for everyone involved."

The first BAM promotional event with WMN artists is scheduled to take place on February 6th, 2010 at the Daytona International Speedway.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

For full details on Warner Music Group Corp (WMG) click here. Warner Music Group Corp (WMG) has Short Term PowerRatings of 5. Details on Warner Music Group Corp (WMG) Short Term PowerRatings is available at This Link.

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