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Its mission: to break "the deafening silence" at the shuttered plant since steelmaking stopped there 14 years ago and to kick off the groundbreaking of the Performing Arts Center.
The center will be part of the SteelStacks campus, where ArtsQuest hopes to replicate the success it has had with Musikfest and bring thousands more tourists to Bethlehem.
Gov. Ed Rendell, who made a brief appearance at the ceremonial groundbreaking, acknowledged the economic impact of the $25.8 million project, but also noted the intangibles that will come when the center opens in May 2011. Imagine, he said, finishing a tough day at work and going to SteelStacks.
"The lights go down and 10 minutes into the show, you forget your worries, your troubles, and for two or two-and-a-half hours you're transported to a different place," Rendell said. "That is what the arts can do."
Rendell's comments came before 150 local dignitaries and leaders who attended the groundbreaking.
The Performing Arts Center will include a community events facility called the Blast Furnace Room and two digital screen arts cinemas -- one with 100 seats and one with 200 seats.
The center also will include the 600-seat Musikfest Cafe, where 280 concerts a year will feature the kind of world music, jazz, folk, blues, bluegrass, gospel, country, adult alternative, R&B and new age music often found at Musikfest's free stages.
The four-story structure will include glass walls so that patrons can have an up-close view of the blast furnaces.
Next spring, PBS-39, WLVT-TV is expected to start building a new broadcast center at SteelStacks. Also planned there is a visitors center and festival center.
SteelStacks is part of an overall redevelopment of the former Steel plant. Already businesses have opened on what is to become the $1 billion Bethlehem Commerce Center, and the $743 million Sands Casino Resort Bethlehem opened in May at the south end of the Minsi Trail Bridge.
The redevelopment of Steel land, Mayor John Callahan said, is important as the city changes from an industrial town to one with a diverse economy.
"It is not only a symbol of our past, but it is a symbol of our future," he said.
ArtsQuest President Jeff Parks said the project wouldn't have happened if not for the commitment of elected leaders and their help with financing. The project has received nearly $9 million in government grants, $4.8 million in private donations, a $3.5 million loan and $5 million in federal tax credits. That leaves about $3.6 million that ArtsQuest must make up in the coming months.
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