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The report provides an overview of companies in the LMA space and offers B2B marketers important recommendations on how to choose the best solution for their needs. Ramos advises B2B marketers to "prioritize expertise over usability and simplicity" when selecting a solution. "B2B marketers must also select automation solutions that will capture and evolve best practices over time. This means picking solutions backed by proven vendor expertise, a vibrant community of marketing peers, and demonstrated know-how to solve complex issues related to campaign execution, results diagnosis and audience segmentation."
Eloqua is listed first among a narrow group of pure-play LMA companies that offer sophisticated lead scoring, complex prospect profiling and multistep nurturing campaigns. The company received its highest marks in six key evaluation categories including lead scoring, routing, lead nurturing and scalability.
"As the founding company in this space, we have years of experience working with more than 600 companies worldwide," said Joe Payne, marketing expert and CEO of Eloqua. "This base gives us tremendous expertise to provide our clients with proven best practices and allows us to draw from a global user community that is active and collaborative. Our focus on enabling and encouraging the sharing of ideas dramatically reduces our clients' time to value."
Eloqua is the category creator and most experienced provider of marketing automation solutions that help drive marketing and sales success. With a global user base of more than 30,000 marketing professionals in 33 countries, Eloqua is the recipient of many industry accolades and its executives are sought after speakers and considered thought leaders in the space.
About Eloqua
Eloqua is the category-defining marketing automation leader and provider of best practices expertise for marketers around the world. The company's mission is to make its customers the best marketers on earth. Thousands of customers from leading companies such as American Express, Aon, Apple, Fifth Third Bank, Dow Jones, Fidelity, Seagate and Sybase rely on the power of Eloqua to execute, automate and measure programs that generate revenue. Eloqua helps companies read and decode their buyers' Digital Body Language(TM), thereby improving the quality and quantity of sales leads, increasing marketing effectiveness, and accelerating the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email demand@eloqua.com.
Contact: Jocelyn Johnson Gravitas Communications 212-924-9500 jjohnson@gravitas-pr.com www.gravitas-pr.com
SOURCE: Eloqua
mailto:jjohnson@gravitas-pr.com http://www.gravitas-pr.com
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