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"Twenty years is a significant accomplishment for any business. However, for Polaris what is most noteworthy is that we still work with some of our original clients. Through mergers and acquisitions, seasonality and business cycles, we have provided valuable and actionable information to help clients understand and keep their customers for the long-term," said Polaris founder and president, Jan Carlson.
Polaris's diverse client base represents companies in business-to-business and business-to-consumer enterprises, in for-profit and not-for-profit organizations, and in many different industries. Senior vice president Debra Semans said, "While Polaris has exceptional strengths in long-term tracking research, we also conduct many ad hoc studies to help our clients with strategic and tactical decisions. The basis for all of our work is stringent quality control and focusing on the decisions and actions that our clients will take from the results."
About Polaris Marketing Research (http://www.polarismr.com/?campaign=Nov09): Founded by Jan Carlson in 1989, Polaris Marketing Research is a full-service firm that provides state-of-the-art online interactive marketing research reporting, interviewing and data collection, quantitative and qualitative research expertise and personalized project management.
Atlanta-based Polaris Marketing Research is affiliated with the Council of American Survey Research Organizations, the American Marketing Association and the American Society for Quality.
For more information, call Dianne Hill at 404-816-0353 or visit us at polarismr.com.
To hear the latest on what industry leaders are saying about marketing as it pertains to marketing research, visit our blog at themarketingdialog.com
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Read the full story at http://www.prweb.com/releases/2009/11/prweb3137804.htm.
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