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Kimberly-Clark, already a trusted leader in helping people improve their health, hygiene, and well being, and TerraCycle are now providing a FREE way for consumers to make a difference in their communities. The company's partnership with TerraCycle creates new programs that allow participants to earn funds for their selected charity of choice for every used piece of plastic packaging associated with Scott or Huggies brands that they collect. The collected plastic packaging will be upcycled into affordable, high-quality products available next year at major retailers nationwide.
Already the personal products category leader in the Dow Jones Sustainability World Index, this new plastic packaging reclamation program will enhance K-C's ongoing sustainability efforts.
"Kimberly-Clark is already making significant strides in reducing packaging waste from its products, but this program with TerraCycle will help us do even more," said Matt Kolton, brand manager, Scott Naturals brand. "No longer will all the plastic packaging from both our Scott brand bath tissue, towels, napkins and moist wipes, and Huggies brand diapers be considered waste. Rather, it can be used as a resource in a new generation of products."
He added, "We are pleased that TerraCycle will make it as easy as possible for consumers to not only participate in recycling efforts, but also earn contributions to important causes in their communities."
To help encourage the maximum participation and collection of used product packaging, consumers can sign up for free to create a Brigade location. Schools, business, houses of worship and even individuals are encouraged to join a Brigade and sign up today at www.terracycle.net/brigades. For every piece of packaging a Brigade participant collects, two cents is paid to a school or non-profit group of their choice.
Each of these Brigade programs is diverting product packaging waste from landfills, giving much needed funding to local communities and helping to raise consumer awareness about reusing and reducing.
"By encouraging people to rethink what is waste, TerraCycle is making it simple for consumers and companies like Kimberly-Clark to have a positive impact on the environment," said Tom Szaky, TerraCycle's founder and CEO. "And with a monetary reward as our incentive to recycle, the Brigade programs help schools, community groups, and non-profits across the country earn funds to support local activities."
About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people -- nearly a quarter of the world's population -- trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share positions in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 137-year history of innovation or its sustainability efforts, visit www.kimberly-clark.com.
About TerraCycle
In 2001, Tom Szaky, a Princeton University Freshman, founded TerraCycle in hopes of building an eco-capitalist company built on waste. After winning countless business plan contests, Tom dropped out of Princeton to pursue his dream of founding the world's most environmentally-friendly company. Seven years later, TerraCycle's eco-friendly products have received a myriad of social and environmental accolades and are sold at major retailers like The Home Depot, Target, Wal*Mart and Whole Foods Markets. TerraCycle's business plan and products made from waste received a Zerofootprint Seal of Approval, won The Home Depot's Environmental Stewardship Award twice and recently won the 2007 Social Venture Network Innovation Award. Please visit us at www.terracycle.net to learn more.
CONTACT:
Albe Zakes
TerraCycle
609.393.4252 x233
Albe@terracycle.net
Kay Jackson
Kimberly-Clark
972-281-1486
Kay.jackson@kcc.com
SOURCE TerraCycle
http://www.terracycle.net
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