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The new db0 bike, which is scheduled for release to the market in the first quarter of 2010, is first in a series of electric bikes that embodies their mission to design a series of clean, bold, and innovatively simple folding bikes. The design promotes the folding mechanism unlike it has ever been done before in this market - as a "focal point" that adds visual value to the bike. The battery configuration and integrated travel handles are also treated as iconic elements that offer aesthetic as well as ergonomic benefits. The db0 bike design is currently being featured at the Autodesk Design Gallery in San Francisco, CA as part of the Spark Awards show.
The Spark Awards (http://www.sparkawards.com) is a global design competition that was started in 2001. The focus of the competition is recognizing change--'designed change'. They define 'designed change' as change for the better: studied, researched, cognizant of criteria like sustainability, suitability, context, inventiveness, process, universality--and yes, beauty. The Spark 2009 recipients represent the world's most important manufacturers, designers and architects whose work embodies an emphasis on creative solutions that enrich our lives and environment. In partnership with CitiExpo, Spark also launched SparkChina this year to act as a bridge to help Chinese designers to enter Spark at the international level.
ROBRADY design is a multi-disciplined product design and development studio that offers its multinational client base--including General Electric, Mercedes-Benz, Dell Computers, Parker Hannifin, AT&T, Merial and Volvo Penta--progressive industrial design, mechanical design and engineering, graphics /packaging / GUI / web and eCommerce design, market research, brand and retail development, complete rapid prototyping and production program management. ROBRADY design stresses comprehensive speed-to-market product solutions by collaborating to identify the greatest areas of opportunity and producing innovative designs to deliver profitable product solutions. ROBRADY delivers design, production and capital solutions to their clients in support of their research to reality philosophy.
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Read the full story at http://www.prweb.com/releases/2009/11/prweb3139324.htm.
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