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The two companies are aimed at encouraging PC users to purchase more environmentally friendly PC systems. Samsung expects substantial energy savings when Microsoft's flagship Windows 7 operating system and Samsung's 40 nanometer (nm) class DDR3 DRAM are used together.
Samsung, a strong supporter of Windows 7, will be migrating all of its corporate PCs worldwide to the new operating system beginning in 2010.
The Green IT collaboration effort between the world's number one memory company and the world's number one software company is expected to contribute to the revival of IT markets that have been depressed from the economic downturn.
At the beginning of September, Samsung initiated its own global marketing campaign centered around "Less Energy, More Speed", initially focused on its energy-efficient, 40nm-class, 2Gb DDR3 DRAM.
Also, Microsoft has announced significant reductions in power consumption with the new power management function in its recently released Windows 7 operating system.
"Windows 7 was designed as a more environmentally-sound and energy-efficient OS, particularly evident in its managing of memory and when shifting into lower power mode," said Kim James Woo, Country Manager of Microsoft Korea. He added that "users will enjoy the benefits when Windows 7 and DDR3 are combined."
"There is no doubt that the combination of Windows 7 and 40nm DDR3 in new PCs will make users very happy," said Dong-Soo Jun, executive senior vice president of memory marketing at Samsung Electronics. He added, "If you opt for 4GB of memory in a Windows 7-based system, over typical 2GB-based systems used today, you'll see an increase in performance, while using less power, thanks to the efficiency of Samsung's 40nm DDR3 DRAM."
In the ensuing months, while measuring the effects of this and other collaborative Green IT efforts, Samsung will continue to examine the potential for other areas of global cooperation with Microsoft in IT technology development.
ABOUT GREEN DDR3
Samsung's 40nm class DDR3 is one of the most environmentally friendly mass-produced memories for PCs and servers worldwide. Providing up to 60 percent power savings over 60nm-class DDR2 in PCs, Samsung's Green DDR3 is available in densities from 1GB to 4GB and is designed to work efficiently with all leading operating systems, particularly Windows 7. Find out more about Samsung's Green DDR3 at www.samsung.com/ddr3.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
SOURCE: Samsung Electronics Co., Ltd.
Samsung Semiconductor John Lucas, APR, 408-544-4363 Mobile: 408-712-7856 j.lucas@ssi.samsung.com or Karin Xie, 650-762-2844 Karin.Xie@AR-Edelman.com
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