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(2nd LD) SK Telecom net jumps 24.6 pct in Q3

Mon. November 02, 2009; Posted: 02:30 PM
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SEOUL, Oct 30, 2009 (Asia Pulse Data Source via COMTEX) -- SKM | Quote | Chart | News | PowerRating -- SK Telecom Co., South Korea's leading mobile carrier, said Thursday its third-quarter earnings rose 24.6 percent from a year ago on increased revenue from its wireless Internet service.

Net profit stood at 415.9 billion won (US$353 million) in the July-September period, compared with 333.6 billion won a year earlier, the company said in a regulatory filing.

Sales rose 5.4 percent from a year ago to 3.06 trillion won, and operating profit climbed 22.8 percent to 618.8 billion won, it said.

Shares of SK Telecom closed at 180,000 won on the Seoul bourse Thursday, down 0.28 percent from Wednesday's close.

SK Telecom said sales from its wireless Internet service, or fees that mobile subscribers pay to access the Internet via mobile handsets, increased 7 percent on-year in the third quarter.

The surge in third-quarter earnings also resulted from its efforts to reduce marketing and other costs, the company added.

During the three-month period, the company spent 834 billion won on marketing, down 12 percent from three months earlier. The amount, however, was up 14.6 percent from a year earlier.

"The downtrend in marketing costs is expected to continue in the fourth quarter," said Jang Dong-hyun, SK Telecom's chief financial officer. "SK Telecom will refrain from excessive marketing activity and adopt efficient ways to lure customers."

As of the end of September, SK Telecom customers totaled 24 million, up 6 percent from a year earlier, the company said.

Earlier Thursday, SK Telecom said it aims to post 20 trillion won in revenue in 2020 by providing information and communication technology (ICT) services to corporate customers in retail, finance, education and healthcare.

"We have to find a new alternative for growth since the existing local communications market is already saturated," chief executive officer Jung Man-won told reporters. "SK Telecom will thus turn to ICT business to generate revenue."

He denied market speculation that LG Group's move to merge its three telecom wings would trigger SK Telecom to absorb its broadband unit.

"We have never considered merging with our fixed-line affiliates," he said, emphasizing that his firm's new business focus would be servicing information and communication technologies to enhance the productivity of its corporate customers.

Jung declined to comment on the details of the company's new projects.

For full details on SK Telecom Co. Ltd. ADS (SKM) click here. SK Telecom Co. Ltd. ADS (SKM) has Short Term PowerRatings of 5. Details on SK Telecom Co. Ltd. ADS (SKM) Short Term PowerRatings is available at This Link.

    


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