The NADA telephone survey, conducted in May and June of this year, generated responses from 984 dealership employees. The key results include:
-Overall satisfaction ("very" or "somewhat" satisfied) with the DealerTrack DMS was 82 percent, up from 74 percent in the 2007 survey. It was also well above the industry average of 72 percent, which was down seven percentage points from 79 percent two years ago.
-Among dealers/general managers who use the DealerTrack DMS, none said they plan to switch DMS providers when their contract is up, compared with 5 percent two years ago. The average "plan to switch" score for the industry was 19 percent this year, down from 25 percent in 2007.
-61 percent of the DealerTrack customers said they would be "very likely to recommend" the DealerTrack DMS to another dealership, up from 59 percent two years ago. For the industry as a whole, the average response was 53 percent, down from 55 percent in 2007. A total of 89 percent of DealerTrack customers are either "very" or "somewhat" likely to recommend the DealerTrack DMS.
"We are very excited to receive this positive feedback, and appreciate the time our customers took to participate in this prestigious survey," said Mark O'Neil, chairman and chief executive officer of DealerTrack. "While we're pleased to score above the mean on all the key questions, we would also note that the survey has clearly identified a number of areas where we can focus our efforts to improve even more."
DealerTrack provides software solutions to all major segments of the automotive retail industry, including dealers, lenders, OEMs, agents and afterproviders.
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