Sybase Addresses Market Need for Hosted Device Management and Personally-Owned Devices in the Enterprise

In addition to providing enterprises with multiple sites and business units with a cohesive way of managing company-issued and employee-owned devices, Afaria 6.5 now enables customers to manage various device types in hosted environments while maintaining centralized control.

"Partnering with Sybase has enabled Inmar to provide our customers with services that simplify the management and security of a wide array of remote and mobile devices, allowing us to focus on the core areas of our businesses," said Jeff Pack, senior manager of Remote Relief SM Services for Inmar, a leader in providing technology-driven logistics management solutions in the consumer goods and healthcare markets. "Afaria's new features and multi-tenant support are well suited for our hosted environment, providing additional capabilities that will allow us to more effectively utilize our hosting resources while providing customers access to a centrally managed, streamlined environment that fully protects and secures remote and mobile data."

"The enterprise mobility market is constantly evolving as organizations look for new ways to manage mobile deployments and the adoption of personally-owned devices continues to rise," said Willie Jow, vice president of Mobility Marketing, Sybase. "We are meeting the industry demand to deliver the power of Afaria management and security to a wider audience through hosted managed services and support for the iPhone."

To simplify the management of an increasingly mobile workforce, Afaria 6.5 now includes device identification and search enhancements, wipe and lock control options, and sophisticated profile settings. The device security capabilities are also expanded through integrated antivirus and firewall components, new application control capabilities, Nokia device encryption, and an expanded Windows Mobile data security manager feature set.

Key Features of Afaria 6.5 Include:

-- Multi-tenancy infrastructure and hosting options for management of multiple sites or tenants using a single server farm

-- iPhone support with over-the-air provisioning, certificate-based policy enforcement and enforceable administrative policy lockdown control

-- Application control to block (blacklist) or allow (whitelist) specific applications from being accessed by end users on Windows Mobile devices

-- Data Security Manager enhancements including best-in-class Symbian data-at-rest encryption, increased complex password, and device lockdown capabilities

-- Policy-based management model to increase administration ease of use

-- Integrated antivirus and firewall features for improved security using a single connection

-- Open Mobile Alliance Device Management (OMA DM) terminal security and session control enhancements for clientless device management

In Related News

Sybase today released new product offerings for the iPhone that extend enterprise functionality to service both internal employees and external users. Sybase will be featuring its latest iPhone solutions at the iPhone Developer Summit at the Santa Clara Convention Center, November 2-4, please visit booth number 113.

Please see press releases at www.sybase.com/press.

Availability

Afaria 6.5 will be available in mid November. For more information, please visit: www.sybase.com/afaria or by calling: 800-801-2069

Analyst Perspective

Sybase was recognized by Forrester Research as a leader in its April 2009 report The Forrester Wave(TM): Mobile Device Management Solutions, Q2 2009i and as the leader in mobile device management enterprise software for the eighth consecutive year by IDC.ii The full reports can be obtained at www.forrester.com and www.idc.com.

About Sybase

Sybase is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world's most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information, visit http://www.sybase.com. Read Sybase blogs: http://blogs.sybase.com.

Sybase, and Afaria, are registered trademarks of Sybase, Inc. or its subsidiaries. (R) indicates registration in the United States of America. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

Special Note: Statements concerning Sybase's product market, relationships with its customers and new products are forward-looking statements that involve a number of uncertainties and risks and cannot be guaranteed. Factors that could ultimately affect such statements are detailed from time to time in Sybase's Securities and Exchange Commission filings, including but not limited to its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on the Company's web site).

For more information, please contact Sybase Public Relations.

i The Forrester Wave(TM): Mobile Device Management Solutions, Q2 2009, Forrester Research, Inc., April 27, 2009.

ii IDC, Worldwide Mobile Device Management Enterprise 2009-2013 Forecast 2008 Vendor Shares Report, Doc # 218680, June 2009.

SOURCE: Sybase, Inc.

Sybase, Inc. 
Scott Malinowski, 978-287-1793 
scott.malinowski@sybase.com 
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Samantha Chen, 416-217-0777 
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