After First Week Of Availability, Priceline.com's Hotel Negotiator App Climbs To #3 Free Travel App

NORWALK, Conn., Nov 03, 2009 (BUSINESS WIRE) --
PCLN | Quote | Chart | News | PowerRating -- After one week of availability, priceline.com's (Nasdaq: PCLN | Quote | Chart | News | PowerRating) Hotel
Negotiator App has climbed to the #3 free travel app on the App
Store. The new priceline.com app, which features The Priceline
Negotiator (William Shatner), lets travelers use iPhone or iPod touch to
quickly find and book last-minute hotel rooms using priceline.com's Name
Your Own Price(R) hotel service and save up to 50% over published hotel
rates.

Priceline.com also announced today that it has produced a free demo
video of the app featuring William Shatner. The downloadable video can
be viewed at http://www.youtube.com/watch?v=Yhn5N7xcFOw.

The Hotel Negotiator App is available for free from the App Store
on iPhone and iPod touch or at www.itunes.com/appstore/.
For more information and high-resolution images of the Hotel
Negotiator App, visit http://www.priceline.com/iphone/media.

Here's what the media and travelers are saying about The Hotel
Negotiator App:

"This app finally makes it practical to get that last-minute hotel
room when you're out and about" -- 10/29, Black Book (which also named
The Hotel Negotiator as its #1 travel app.

"This app finally makes it practical to bid on a room at the 11th-hour
through Priceline's famous blind-booking system" -- 10/28, Budget Travel.

"For the first time, lets Name Your Own Price users bid for and book
hotel rooms on the fly" -- 10/27, USA Today.

"The Negotiator app is a different experience tailored for the iPhone
and a fun one at that" -- 10/27, Hudson Crossing.

"Amazing app! Best travel app out there" - 10/29,
ShatnerWannabe.

"I love this app! Very easy to use and delivers great savings"
- 10/ 27, Trav77777.

"I'm a frequent business traveler and I'm impressed. This is
the best way to find deals with your iPhone. This is the first
5-star rating I've given an app and I've been an iPhonephyte since
mid-2008 trying hundreds of apps" - 10/30, akp221.

Priceline.com's Hotel Negotiator App includes the following
unique features:

--
The Priceline Negotiator.
Activate the Hotel Negotiator App and The Priceline Negotiator
(William Shatner) gets the whole phone vibrating as he punches his way
through the screen.

--
Winning Bids. Choose a city and
the Hotel Negotiator App displays multiple recent winning bids
made by other priceline.com customers for hotels in different parts of
the city at different star levels.

--
Shake-Down geo-locator-triggered hotel
search. Shaking the device establishes the traveler's location
using location-based features and then performs a Winning Bids search
for hotels in the surrounding areas.

--
One-Page checkout. A specially
designed one-page checkout screen speeds users through the bidding
process.

--
Instant Bid Results. Users will
know instantly whether their bid is accepted. If it is, they'll
receive all the details on their hotel and its location.

--
Native iPhone navigation. Users
will instantly recognize the slides and wheels that help them navigate
through the Hotel Negotiator shopping and booking experience.

--
Not in the mood to negotiate?
The Hotel Negotiator App also contains an option for browsing
priceline.com's broad assortment of published-price hotels for a
particular city or town. Browsing can be initiated by choosing a city
or by shaking the device which will bring up a selection of hotels
within that specific area.

Hotel listings can be sorted by star level, price, proximity and
popularity. Hotel listings include address, star level, customer reviews
and satisfaction scores, zoomable maps, pictures and descriptions. All
of the hotels on the list can be booked either online or by
automatically calling priceline.com's hotel booking specialists.
Travelers who need help with other trip arrangements can select another
option on the Hotel Negotiator app that takes them to a
priceline.com website configured for iPhone and iPod touch. There, they
can check flight status and browse and book airline tickets and rental
cars on a published-price or Name Your Own Price(R) basis.

About Priceline.com(R) Incorporated

Priceline.com Incorporated (Nasdaq: PCLN | Quote | Chart | News | PowerRating) www.priceline.com
provides online travel services in 29 languages in over 78 countries in
Europe, North America, Asia, the Middle East and Africa. Included in the
priceline.com family of companies is Booking.com, a leading
international online hotel reservation service, priceline.com, a leading
U.S. online travel service for value-conscious leisure travelers, and
Agoda.com, an Asian online hotel reservation service. Priceline.com
believes that Booking.com is Europe's largest and fastest growing hotel
reservation service, with a network of affiliated Web sites. Booking.com
operates in over 70 countries in 24 languages and offers its customers
access to over 71,000 participating hotels worldwide.

In the U.S., priceline.com gives customers more ways to save on their
airline tickets, hotel rooms, rental cars, vacation packages and cruises
than any other Internet travel service. In addition to getting great
published prices, leisure travelers can narrow their searches using
priceline.com's TripFilter advanced search technology, customize their
search activity through priceline.com's Inside Track features, create
packages to save even more money, and take advantage of priceline.com's
famous Name Your Own Price(R) service, which can deliver the lowest prices
available. Priceline.com also operates the following travel websites:
Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com.
Priceline.com also licenses its business model to certain independent
and international licensees.

SOURCE: Priceline.com Incorporated

Priceline.com Incorporated 
For Press Information: 
Brian Ek, 203-299-8167 
brian.ek@priceline.com 
or 
For Investor Relations: 
Matthew Tynan, 203-299-8487 
matt.tynan@priceline.com

For full details on Priceline.com Inc (PCLN) PCLN. Priceline.com Inc (PCLN) has Short Term PowerRatings at TradingMarkets. Details on Priceline.com Inc (PCLN) Short Term PowerRatings is available at This Link.