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Under the agreement, Digital River will launch an online store and provide a range of e-commerce services to support online consumer sales of Pentax cameras in the UK, Germany, France Switzerland and Hungary. Pentax is a manufacturer of digital camera technology, digital SLRs and lenses for digital photography.
Andre Dierickx, commercial director for Pentax Europe Imaging Systems, said: "Pentax dealers know, just like we do, that consumers want a relationship with our brand in stores and online. We needed to find an e-commerce partner that understood our industry, the importance of our dealer relationships, and the value of multi-channel approach where everyone is a winner. Digital River was the clear choice."
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