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The program kicked-off in early October during Fire Prevention Week, as customers who ordered from participating Domino's Pizza stores may have been surprised when their delivery arrived along with a crew of firefighters aboard a fire engine. Upon arrival, the firefighters checked all of the smoke alarms in the home. If they were working, the pizza was free. If a smoke alarm was not working, the firefighters replaced the batteries and/or smoke alarm and left the home with a fully functioning fire safety device.
In addition to successful fire truck deliveries, Domino's continued their partnership with the NFPA and teamed up with America's Dairy Producers. In honor of college fire safety programs and mock dorm room drills, Domino's included dorm room fire safety tips with its pizza deliveries. Together with the NFPA, Center for Campus Fire Safety and America's Dairy Producers, Domino's delivered pizza to over 5,000 students on seven college campuses, including Arizona State University, Babson College, Georgia Tech, Northwestern University, Texas A & M, University of California Los Angeles and University of Southern California.
In addition, with the help of the NFPA and Dairy Management Inc., Domino's was able to team up with the New York City Fire Department to participate in Fire Safety Day on Oct. 8 and execute fire safety deliveries throughout the city.
About Domino's Pizza(R)
Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. Domino's is listed on the NYSE under the symbol "DPZ." Through its primarily locally-owned and operated franchised system, Domino's operates a network of 8,873 franchised and Company-owned stores in the United States and 60 international markets. The Domino's Pizza(R) brand, named a Megabrand by Advertising Age magazine, had global retail sales of over $5.5 billion in 2008, comprised of nearly $3.1 billion domestically and over $2.4 billion internationally. Domino's Pizza was named "Chain of the Year" by Pizza Today magazine, the leading publication of the pizza industry. In 2009 Domino's ranked number one in customer satisfaction in a survey of consumers of the U.S. largest limited service restaurants, according to the annual American Customer Satisfaction Index (ACSI).
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About NFPA
NFPA has been a worldwide leader in providing fire, electrical, building, and life safety to the public since 1896. The mission of the international nonprofit organization is to reduce the worldwide burden of fire and other hazards on the quality of life by providing and advocating consensus codes and standards, research, training, and education. Visit www.nfpa.org\education for more safety information.
SOURCE Domino's Pizza
http://www.dominos.com
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