QualityStocks: QualityStocks News - Home Shopping Latino, Inc. (HSPG.PK) Announces Production Agreement

Nov 03, 2009 (M2 PRESSWIRE via COMTEX) --
HSPG | Quote | Chart | News | PowerRating -- QualityStocks would like to highlight Home Shopping Latino, Inc. (PINKSHEETS: HSPG). Home Shopping Latino is focused on launching a QVC-style television network under the name "Viva Telecompras" for selling gemstones, jewelry, vitamins, and beauty care products. All the merchandise will be provided by third-party wholesalers. To enhance consumer response, the company intends to use well known Hispanic celebrities.

In the company's news yesterday,

Home Shopping Latino Inc. announced an agreement with ROCCX and Executive Producer Rosario Marino for the production of five one hour segments to be aired on Viva's Network.

According to recent statistics, the total Latino population in the United States is at 42.7 million, making them the largest minority group in the United States. The loyalty and size of the Latino market is readily apparent in the fact that Univision is now the 5th largest television network in the United States behind ABC, NBC, CBS and FOX. Latino spending power has reached $700 billion and is expected to top $1 billion by 2010.

A Miami-based dynamic group of perfectly bilingual skilled professionals with expertise in the areas of TV production, Direct Response Television, Public Relations, Media, and Creative Writing, ROCCX is an integrated tool in the broader marketing spectrum that creates, integrates and engineers toward generating desired business results, whether it is to launch and promote a product or service, crossover a product or company to the worldwide Hispanic marketplace, or to increase sales, enhance reputation, and magnify market capitalization. Ms. Moreno emphasized, "We don't just reach the Hispanic Market, we ARE the Hispanic Market."

Frank Celecia, CEO of Viva TeleCompras, stated, "One of the first hour segments Rosario will produce is focused on exclusive jewelry designs based on Novella Stars (soap operas). This segment will feature the more sophisticated jewelry lines with precious and semi precious stones from Madagascar. Jewelry brands will be presented by the stars as their own designer lines available exclusively on VIVA'S Network. While presenting the jewelry, they will discuss the way it was made and the significance of the stones to different astrological signs."

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Forward-Looking Statement: This release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. Risks and uncertainties applicable to the company and its business could cause the company's actual results to differ materially from those indicated in any forward-looking statements.

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