IBC Changes Its Name to Hostess Brands

Wed. November 04, 2009; Posted: 12:49 AM

Nov 04, 2009 (Close-Up Media via COMTEX) -- IBC | Quote | Chart | News | PowerRating -- Interstate Bakeries Corp. (IBC) announced that it is changing its name to Hostess Brands, Inc.

In a release, the Company noted that the new name was selected following extensive market research, and leverages an iconic brand that Americans have enjoyed for almost 100 years.

"Hostess has been an important part of Americana for generations, and is synonymous with quality and great tasting treats. It is a name that consumers, customers, and our employees recognize and hold in high regard," said Craig Jung, Hostess Brands Chief Executive Officer.

"While we considered many potential names - one stood out - Hostess Brands. Hostess is well recognized, trusted and the company's best-selling brand with more than $1 billion in annual retail sales. Changing our name to Hostess Brands is another important step toward a bright future for our company," said Jung.

Hostess Brands said that it will continue to bake and deliver products such as Hostess Cupcakes, Hostess Twinkies, Wonder bread, and Home Pride, each enjoyed in millions of American households. The Company will also continue meeting changing consumer preferences with new baked goods such as Nature's Pride, a brand of 100 percent all natural breads available across the country.

((Comments on this story may be sent to health@closeupmedia.com))

For full details for IBC click here.

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