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To meet the public's desire for information anytime and anywhere, fans around the world can download and install Samsung's Public WOW Application from Samsung's official Olympic Games microsite (www.samsung.com/vancouver2010). For the first time, people will receive up-to-the minute information, including Olympic news, schedules, results and medal standings previously available only to official staff. The application is free to download to Samsung's Omnia II device or any Samsung smartphone that supports the Windows Mobile 6.1 or 6.5 operating systems.
"Our focus for the Vancouver 2010 Olympic Winter Games is on linking consumers around the world to the Games using Samsung technology in a way that's not been done before," said Paul Brannen, General Manager, Mobile Communications, Samsung Electronics Canada. "Samsung will connect fans through its WOW technology, mobile phones and website to enable people to share and celebrate their favourite Olympic 'WOW' moments with friends and family."
Samsung has provided wireless technology to enable communication between officials and staff using state-of-the-art mobile phones and WOW since the Athens 2004 Olympic Games. For the Vancouver 2010 Olympic Winter Games, Samsung has brought WOW to a new level with advanced technology, new media and improved accessibility that will link fans directly to the Games using their mobile phones.
"We are pleased to continue our sponsorship of the Olympic Games as the Worldwide Olympic Partner for wireless communications equipment," said Gyehyun Kwon, vice president and head of Worldwide Sports Marketing, Samsung Electronics. "While we are making WOW publicly available, the platform was specifically developed to support Olympic Games operations and will continue to play a key role in all Games-time communications for the Olympic family."
Samsung will provide an estimated 9,200 units of wireless communications equipment for use at the Vancouver 2010 Olympic Winter Games by VIPs, delegates and organizing staff -- the Olympic Family. For the Olympic Family, WOW includes services such as Olympic Games information updates (mINFO), text-based Games status casting service (mLIVE) and Group Messaging service (mCOMM). As a messaging tool, the WOW service will enable users to send operation messages to large groups simultaneously, including schedule notifications, work orders and other services.
For all Omnia II (I8000), OmniaLITE (B7300) and Omnia (I900) users in the UK, France and Italy, where the Samsung Application Store (www.samsungapps.com) is available from the end of November, downloading the WOW application will as easy as the touch of a button. Samsung's Public WOW Application will operate on a limited capacity until the Games officially begin on February 12. For more information regarding Samsung WOW or to download the Public WOW Application, please visit www.samsung.com/vancouver2010.
About Samsung's Involvement in the Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications program, called Wireless Olympic Works (WOW), and mobile phones. These innovative wireless technologies provide the Olympic Family with real-time information and communications services. Samsung's commitment as a Worldwide Olympic Partner continues through to the Rio 2016 Olympic Games.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in telecommunication and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices in 61 countries, the company is recognized as one of the fastest growing global brands and a leading producer of mobile phones. For more information, please visit: http://www.samsung.com.
SOURCE: Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. JM Yoon, +82-31-277-8043 Manager, Sports Marketing Group, Global Marketing Operations jm927.yoon@samsung.com
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