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The company said it had started adding antioxidants to the cereal last year in response to parents wanting a more nutritious cereal. Labels on Rice Krispies boxes read "Now Helps Support Your Child's Immunity."
Kellogg said the boxes now on store shelves will remain and that it will take a few months for the change to take effect. "While science shows that these antioxidants help support the immune system, given the public attention on H1N1, the company decided to make this change," Kellogg said in a statement.
The move comes after criticism from a number of sources including the city of San Francisco, which wrote the company and the U.S. Food and Drug Administration requesting evidence of the immunity claims, according to news reports.
-Wallace Witkowski; 415-439-6400; AskNewswires@dowjones.com
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(END) Dow Jones Newswires
11-04-09 1416ET
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