Kellogg Said It Will Pull Immunity Claims From Cereal Packages (K)

Wed. November 04, 2009; Posted: 03:39 PM

Nov 04, 2009 (SmarTrend(R) News Watch via COMTEX) -- K | Quote | Chart | News | PowerRating -- 11/4/2009 - Kellogg Co. (NYSE:K) said it will pull immunity claims from its Rise Krispies and Cocoa Krispies cereal boxes due to the general public's growing concern about the swine flu. The company decided that it would remove the advertising that states, "Now helps support your child's immunity." It has heard very little concern from consumers about the claim but is deciding to respond to concerns in the media. Kellogg began adding extra oxidants to its cereal last year, which it says will help to support the immune system. A spokeswoman for the company, Susanne Norwitz, said swine flu was not a concern when the product was in development and was intended to respond to consumers desire for improved nutrition.

Write to Chip Brian at cbrian@tradethetrend.com

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For full details on Kellogg Co (K) click here. Kellogg Co (K) has Short Term PowerRatings of 5. Details on Kellogg Co (K) Short Term PowerRatings is available at This Link.

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