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Measure C received 7,753 votes, or 45 percent of the total, with 100 percent of precincts counted. No votes totaled 9,378, or 55 percent.
The measure doesn't mention Wal-Mart by name, but it would have banned any new store citywide larger than 90,000 square feet that used more than 3 percent of the sales floor area to sell groceries.
Supporters said it was necessary to keep the giant retailer from building one of its 150,000 square-foot superstores in town. Such a store, they said, would add unwanted traffic and crime and threaten local businesses.
A Wal-Mart without groceries, however, would have been allowed, as would the retailer's latest proposal to reuse the Kmart on Victoria, because its proposed sales floor area apparently is now below the 90,000-square-foot threshold.
The measure was backed by social justice advocates and grocery employee unions, which spent $25,000 on the campaign.
Opponents said the measure would have chased off businesses the community wants, such as a third Target store on the city's east end, and do nothing to generate well-paying jobs. Existing stores larger than 90,000 square feet would have been allowed to stay but could have faced big problems if they wanted to expand.
The measure would not have banned a large electronics store like Fry's or Best Buy, or a department store. It also exempted "wholesale club" stores that require memberships, like Costco or Wal-Mart-owned Sam's Club.
To see more of the Ventura County Star, or to subscribe to the newspaper, go to http://www.venturacountystar.com. Copyright (c) 2009, Ventura County Star, Calif. Distributed by McClatchy-Tribune Information Services. For reprints, email tmsreprints@permissionsgroup.com, call 800-374-7985 or 847-635-6550, send a fax to 847-635-6968, or write to The Permissions Group Inc., 1247 Milwaukee Ave., Suite 303, Glenview, IL 60025, USA.
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