Cabela's will initially offer LifeLock's services to its Cabela's Club Visa cardholders. The companies said that club members enrolling in LifeLock's services will receive a special offer, including a 10 percent discount off the standard rate, a 30-day free trial and a $10 Cabela's gift card, the Companies noted in a release. Following the offering to Club Visa cardholders, Cabela's will offer LifeLock's services to the remainder of its customers through a variety of marketing channels.
"Customers put their trust in Cabela's and we are proud to partner with LifeLock to ensure we are doing everything we can to earn that trust," said Tommy Millner, Cabela's Chief Executive Officer. "This offer lets Club Visa customers enjoy the outdoors without worrying about protecting their identity."
"LifeLock values world class organizations that offer their customers different levels of benefits," said Steve McGrady, LifeLock's Vice President of Partner Sales. "This partnership will allow Club members to have peace of mind knowing that they have identity theft protection, especially when using their Club Visa credit cards."
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